Skip to main content

Unveiling Hidden Opportunities

  • Chapter
  • First Online:
Frontiers in Product Innovation Strategy

Part of the book series: Business Guides on the Go ((BUGO))

  • 252 Accesses

Abstract

In this chapter, we see through the peanut butter and social media cases how users’ behavior is driven by their physiological makeup and deep needs. We study the mechanisms involved in extreme innovations in health tech and propose a way to unveil hidden opportunities.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Subscribe and save

Springer+ Basic
EUR 32.99 /Month
  • Get 10 units per month
  • Download Article/Chapter or Ebook
  • 1 Unit = 1 Article or 1 Chapter
  • Cancel anytime
Subscribe now

Buy Now

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 54.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book
USD 69.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

Download references

Author information

Authors and Affiliations

Authors

Rights and permissions

Reprints and permissions

Copyright information

© 2023 The Author(s), under exclusive license to Springer Nature Switzerland AG

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Derval, D. (2023). Unveiling Hidden Opportunities. In: Frontiers in Product Innovation Strategy. Business Guides on the Go. Springer, Cham. https://doi.org/10.1007/978-3-031-25823-7_2

Download citation

Publish with us

Policies and ethics