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Unveiling Hidden Opportunities

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Frontiers in Product Innovation Strategy

Part of the book series: Business Guides on the Go ((BUGO))

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In this chapter, we see through the peanut butter and social media cases how users’ behavior is driven by their physiological makeup and deep needs. We study the mechanisms involved in extreme innovations in health tech and propose a way to unveil hidden opportunities.

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Derval, D. (2023). Unveiling Hidden Opportunities. In: Frontiers in Product Innovation Strategy. Business Guides on the Go. Springer, Cham.

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