Abstract
Tourism is one of the least developed industries, in terms of environmentally sustainable practices, while at same time faces huge economic challenges, and from which communities all around the world depend on. At same time, Augmented and Virtual Reality applications are expected to grow significantly in the short-term, and impact many traditional markets. Considering that only a small portion of studies examine how the introduction of technologies can enable a more sustainable development route in the Hospitality and Tourism sector, this study aims to provide an overview on the state of literature and to uncover emerging topics, which could lead to a future research agenda for this domain. A bibliometric analysis is employed on articles from both Web of Science and Scopus databases, and findings reveal four major thematic groups for the future, in what are still at the moment, two separate, unrelated research streams. Managerial perspectives are derived, and a set of new research questions is proposed as guidance for future scholars, dedicated to the outcomes of digital disruption on sustainable tourism.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
References
Alsop, T.: Global Augmented Reality and Mixed Reality Market-Analysis and Forecast (2018–2025). BIS Research (2022). https://www.statista.com/statistics/897587/world-augmented-reality-market-value/
Bec, A., Moyle, B., Schaffer, V., Timms, K.: Virtual reality and mixed reality for second chance tourism. Tourism Manage. 83(May 2019), 104256 (2021). https://doi.org/10.1016/j.tourman.2020.104256
Bec, A., Moyle, B., Timms, K., Schaffer, V., Skavronskaya, L., Little, C.: Management of immersive heritage tourism experiencs: a conceptual model. Tourism Manage. 72(November 2018), 117–120 (2019). https://doi.org/10.1016/j.tourman.2018.10.033
Broadus, R.N.: Toward a definition of “bibliometrics.” Scientometrics 12(5–6), 373–379 (1987). https://doi.org/10.1007/BF02016680
Choi, H., Jang, J., Kandampully, J.: Application of the extended VBN theory to understand consumers’ decisions about green hotels. Int. J. Hosp. Manag. 51, 87–95 (2015). https://doi.org/10.1016/j.ijhm.2015.08.004
Christofi, M., Leonidou, E., Vrontis, D.: Marketing research on mergers and acquisitions: a systematic review and future directions. Int. Mark. Rev. 34(5), 629–651 (2017). https://doi.org/10.1108/IMR-03-2015-0100
Coghlan, A., Carter, L.: Serious games as interpretive tools in complex natural tourist attractions. J. Hosp. Tour. Manag. 42(February), 258–265 (2020). https://doi.org/10.1016/j.jhtm.2020.01.010
de Carlo, M., Ferilli, G., d’Angella, F., Buscema, M.: Artificial intelligence to design collaborative strategy: an application to urban destinations. J. Bus. Res. 129(March 2019), 936–948 (2021). https://doi.org/10.1016/j.jbusres.2020.09.013
de Kervenoael, R., Hasan, R., Schwob, A., Goh, E.: Leveraging human-robot interaction in hospitality services: incorporating the role of perceived value, empathy, and information sharing into visitors’ intentions to use social robots. Tourism Manage. 78(November 2019), 104042 (2020).. https://doi.org/10.1016/j.tourman.2019.104042
Donthu, N., Kumar, S., Mukherjee, D., Pandey, N., Lim, W.M.: How to conduct a bibliometric analysis: an overview and guidelines. J. Bus. Res. 133(April), 285–296 (2021). https://doi.org/10.1016/j.jbusres.2021.04.070
Earle, A. G., Leyva-de la Hiz, D.I.: The wicked problem of teaching about wicked problems: design thinking and emerging technologies in sustainability education Manag. Learn. 52(5), 581–603 (2021).https://doi.org/10.1177/1350507620974857
Filimonau, V., Matute, J., Mika, M., Faracik, R.: National culture as a driver of pro-environmental attitudes and behavioural intentions in tourism. J. Sustain. Tour. 26(10), 1804–1825 (2018). https://doi.org/10.1080/09669582.2018.1511722
Golja, T., & Paulišić, M.: Managing-technology enhanced tourist experience: The case of scattered hotels in istria. Management (Croatia), 26(1), 63–95 (2021). https://doi.org/10.30924/MJCMI.26.1.5
Guttentag, D.A.: Virtual reality: applications and implications for tourism. Tour. Manage. 31(5), 637–651 (2010). https://doi.org/10.1016/j.tourman.2009.07.003
Huang, T.-L., Liao, S.: A model of acceptance of augmented-reality interactive technology: the moderating role of cognitive innovativeness. Electron. Commer. Res. 15(2), 269–295 (2014). https://doi.org/10.1007/s10660-014-9163-2
Joerß, T., Hoffmann, S., Mai, R., Akbar, P.: Digitalization as solution to environmental problems? When users rely on augmented reality-recommendation agents. J. Bus. Res. 128(March), 510–523 (2021). https://doi.org/10.1016/j.jbusres.2021.02.019
Johnston, T. (2015). Sustainable tourism development. Routledge International Handbook of Sustainable Development, 250–263. https://doi.org/10.37040/geografie2001106030178
Kent Baker, H., Pandey, N., Kumar, S., Haldar, A.: A bibliometric analysis of board diversity: current status, development, and future research directions. J. Bus. Res. 108(August), 232–246 (2020). https://doi.org/10.1016/j.jbusres.2019.11.025
Kim, K.H., Park, D.B.: Relationships among perceived value, satisfaction, and loyalty: community-based ecotourism in Korea. J. Travel Tour. Mark. 34(2), 171–191 (2017). https://doi.org/10.1080/10548408.2016.1156609
Lalicic, L., Weismayer, C.: Consumers’ reasons and perceived value co-creation of using artificial intelligence-enabled travel service agents. J. Bus. Res. 129(January), 891–901 (2021). https://doi.org/10.1016/j.jbusres.2020.11.005
Loureiro, S.M.C.: Managerial challenges and social impacts of virtual and augmented reality. In: Managerial Challenges and Social Impacts of Virtual and Augmented Reality, pp. 1–280. IGI Global (2020a). https://doi.org/10.4018/978-1-7998-2874-7
Loureiro, S.M.C.: Virtual reality, augmented reality and tourism experience. In: Kumar, S. (ed.) Handbook of Tourism Experience Management and Marketing, pp. 439–452. Routledge (2020)
Loureiro, S.M.C.: The use of augmented reality to expand the experience of museum visitors. In: Geroimenko, V. (ed.) Augmented Reality in Tourism, Museums and Heritage. SSCC, pp. 141–151. Springer, Cham (2021). https://doi.org/10.1007/978-3-030-70198-7_8
Loureiro, S.M.C., Guerreiro, J., Ali, F.: 20 years of research on virtual reality and augmented reality in tourism context: a text-mining approach. Tour. Manag. 77(August 2019), 104028 (2020). https://doi.org/10.1016/j.tourman.2019.104028
Loureiro, S.M.C., Guerreiro, J., Han, H.: Past, present, and future of pro-environmental behavior in tourism and hospitality: a text-mining approach. J. Sustain. Tour. 30, 1–21 (2021). https://doi.org/10.1080/09669582.2021.1875477
Loureiro, S.M.C., Japutra, A., Molinillo, S., Bilro, R.G.: Stand by me: analyzing the tourist–intelligent voice assistant relationship quality. Int. J. Contemp. Hosp. Manag. 33(11), 3840–3859 (2021). https://doi.org/10.1108/IJCHM-09-2020-1032
Loureiro, S.M.C., Nascimento, J.: Shaping a view on the influence of technologies on sustainable tourism. Sustainability. 13(22), 12691 (2021). https://doi.org/10.3390/su132212691
Martins, N., Dominique-Ferreira, S., Pinheiro, C.: Bridging tourism, architecture, and sustainability: design and development of an app for contemporary architecture built in Portugal. J. Glob. Scholars Market. Sci. 32(00), 1–18 (2021). https://doi.org/10.1080/21639159.2020.1808853
Pereira, V., Bamel, U.: Extending the resource and knowledge-based view: a critical analysis into its theoretical evolution and future research directions. J. Bus. Res. 132(April), 557–570 (2021). https://doi.org/10.1016/j.jbusres.2021.04.021
Sharmin, F., TipuSultan, M., Badulescu, D., Badulescu, A., Borma, A., Li, B.: Sustainable destination marketing ecosystem through smartphone-based social media: the consumers’ acceptance perspective. Sustainability (Switzerland) 13(4), 1–24 (2021). https://doi.org/10.3390/su13042308
Spencer, J.: The sustainable development goals. In: Design for Global Challenges and Goals (2021)https://doi.org/10.4324/9781003099680-3
Streimikiene, D., Korneeva, E.: Economic impacts of innovations in tourism marketing. Terra Econ. 18(3), 182–193 (2020). https://doi.org/10.18522/2073-6606-2020-18-3-182-193
Sung, Y.A., Kim, K.W., Kwon, H.J.: Big data analysis of Korean travelers’ behavior in the post-COVID-19 era. Sustainability 13(1), 1–21 (2021). https://doi.org/10.3390/su13010310
Untaru, E.N., Ispas, A., Candrea, A.N., Luca, M., Epuran, G.: Predictors of individuals’ intention to conserve water in a lodging context: the application of an extended theory of reasoned action. Int. J. Hosp. Manag. 59, 50–59 (2016). https://doi.org/10.1016/j.ijhm.2016.09.001
van Eck, N.J., Waltman, L.: Software survey: VOSviewer, a computer program for bibliometric mapping. Scientometrics 84(2), 523–538 (2010). https://doi.org/10.1007/s11192-009-0146-3
Zabel, C., Telkmann, V.: The adoption of emerging technology-driven media innovations. A comparative study of the introduction of virtual and augmented reality in the media and manufacturing industries. J. Med. Bus. Stud. 18(4), 235–266. https://doi.org/10.1080/16522354.2020.1839172
Acknowledgements
We would like to acknowledge the financial support of ISCTE - Instituto Universitário de Lisboa and Business Research Unit (BRU-IUL), through a PhD merit scholarship.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2023 The Author(s), under exclusive license to Springer Nature Switzerland AG
About this paper
Cite this paper
Nascimento, J., Loureiro, S.M.C. (2023). The Impact of Augmented and Virtual Reality for Sustainable Tourism. In: Jung, T., tom Dieck, M.C., Correia Loureiro, S.M. (eds) Extended Reality and Metaverse. XR 2022. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-031-25390-4_14
Download citation
DOI: https://doi.org/10.1007/978-3-031-25390-4_14
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-031-25389-8
Online ISBN: 978-3-031-25390-4
eBook Packages: Business and ManagementBusiness and Management (R0)