Skip to main content

How Participants Make Values Real

  • Chapter
  • First Online:
Realizing the Values of Art

Part of the book series: Cultural Economics & the Creative Economy ((CECE))

  • 262 Accesses


In this chapter, we argue that consumers and audiences of cultural products are best understood as co-creative participants. The idea of co-creation is developed in contrast to that of the passive consumer, and we analyze how consumption or cultural capital contributes to the ability of individuals to contribute to the process of value realization. This process of co-creation is further enhanced by new technological possibilities which have lowered the costs of producing and transforming existing artistic creations, but also by artists who increasingly see art as a two-way street. In the remainder of the chapter, we analyze three cases to demonstrate how co-creation happens. In our case study of traditional and modern dance, we argue that the performing arts have historically deeply involved the audience and are perhaps best viewed as communal creations. A case study about the Trekkers shows how the fan communities and the fan fiction galaxy have sought to cultivate and expand the original Star Trek universe. Through the case of the Queer Museum in Brazil, we demonstrate the importance of institutional diversity and the potential of crowdfunding for self-organization of co-creative communities. In conjunction with the previous chapter, through our emphasis on the social nature of creativity and process of co-creation, we seek to undermine the traditional distinction between the production and the consumption of art.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

USD 16.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book
USD 49.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions


Download references

Author information

Authors and Affiliations


Corresponding author

Correspondence to Erwin Dekker .

Rights and permissions

Reprints and permissions

Copyright information

© 2023 The Author(s), under exclusive license to Springer Nature Switzerland AG

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Dekker, E., Morea, V. (2023). How Participants Make Values Real. In: Realizing the Values of Art . Cultural Economics & the Creative Economy. Palgrave Macmillan, Cham.

Download citation

  • DOI:

  • Published:

  • Publisher Name: Palgrave Macmillan, Cham

  • Print ISBN: 978-3-031-24597-8

  • Online ISBN: 978-3-031-24598-5

  • eBook Packages: Economics and FinanceEconomics and Finance (R0)

Publish with us

Policies and ethics