Abstract
Campaigning requires a significant investment in a media message strategy, and the digital mobile shift has opened up a new locus of campaigning. Rather than just shifting previous strategies and tactics online, the interactivity of digital mobile technology and some parallel developments like data analytics have created a new type of political rhetoric and strategy dedicated to the online world.
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Rackaway, C. (2023). A New World of Campaigning. In: Communicating Politics Online. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-24056-0_6
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