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Improvement and Maintenance of Communication Tools in Micro-enterprises

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31st International Conference on Organization and Technology of Maintenance (OTO 2022) (OTO 2022)

Abstract

Today’s rapid and dynamic market changes require continuous investment in improving and maintaining communication tools to sustain and strengthen micro-enterprises competitiveness. Human resources are the bearers of every communication process and must improve existing and develop new competencies and skills. This paper aims to describe the importance of communication tools in micro-enterprises and to emphasise their application in Croatian micro-enterprises. According to the presented comparative results of two empirical studies, it is evident that there are differences in 2020 compared to 2016 in the types of training conducted among employees of micro-enterprises, the level of application of specific communication skills, and the level of business improvement measured by the level of innovation in the surveyed micro-enterprises.

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Correspondence to Katarina Štavlić .

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Štavlić, K., Lacković, K., Štavlić, I. (2023). Improvement and Maintenance of Communication Tools in Micro-enterprises. In: Blažević, D., Ademović, N., Barić, T., Cumin, J., Desnica, E. (eds) 31st International Conference on Organization and Technology of Maintenance (OTO 2022). OTO 2022. Lecture Notes in Networks and Systems, vol 592. Springer, Cham. https://doi.org/10.1007/978-3-031-21429-5_19

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  • DOI: https://doi.org/10.1007/978-3-031-21429-5_19

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