Abstract
Today’s rapid and dynamic market changes require continuous investment in improving and maintaining communication tools to sustain and strengthen micro-enterprises competitiveness. Human resources are the bearers of every communication process and must improve existing and develop new competencies and skills. This paper aims to describe the importance of communication tools in micro-enterprises and to emphasise their application in Croatian micro-enterprises. According to the presented comparative results of two empirical studies, it is evident that there are differences in 2020 compared to 2016 in the types of training conducted among employees of micro-enterprises, the level of application of specific communication skills, and the level of business improvement measured by the level of innovation in the surveyed micro-enterprises.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
CEPOR: www.cepor.hr. http://www.cepor.hr/wp-content/uploads/2015/03/CEPOR-Mala-i-srednja-poduze%C4%87a-u-HR-u-vrijeme-pandemije-COVID-19.pdf (2022). Last accessed 9 July 2022
Small Business Development Encouragement Act: National newspapers, Narodne novine no. 29/02, 63/07, 53/12, 56/13, 121/16, Art. 3. Available from: https://www.zakon.hr/z/527/Zakon-o-poticanju-razvoja-malog-gospodarstva (2016). Last accessed 5 July 2022
Dvorski, J.: The determinants of innovative communication in the business environment. Ph.D. Dissertation, Faculty of Humanities and Social Sciences, University of Zagreb (2017)
Drucker, P.F.: Management Challenges for the 21st Century. HarperCollins Publishers, New York (1999)
Sahin, M., Nijkamp, P., Stough, R.: Impact of urban conditions on firm performance of migrant entrepreneurs: a comparative Dutch-US study. Ann. Reg. Sci. 46, 661–689 (2011). https://doi.org/10.1007/s00168-009-0351-2. http://download.springer.com/static/pdf/774/art%253A10.1007%252Fs00168-009-0351-2.pdf?originUrl=http%3A%2F%2Flink.springer.com%2Farticle%2F10.1007%2Fs00168-009-0351-2&token2=exp=1461150506~acl=%2Fstatic%2Fpdf%2F774%2Fart%25253A10.1007%25252Fs00168-009-0351-2.pdf%3ForiginUrl%3Dhttp%253A%252F%252Flink.springer.com%252Farticle%252F10.1007%252Fs00168-009-0351-2*~hmac=951a5ea699fa4a3a41c5751c3d314803c54aba08910a2c631603077949f22eb9. Last accessed 28 June 2022
Bates, T.: Social resources generated by group support networks may not be beneficial to Asian immigrant-owned small business. Soc. Forces 72(3), 671–689 (1994). http://sf.oxfordjournals.org/content/72/3/671.abstract. Last accessed 28 June 2022
Hawkins, W.D.: Exploring success factors of female entrepreneurs in the texas child care market (Order No. 3569855) (2013). Available from ProQuest Dissertations & Theses A&I (1418478828). http://search.proquest.com/docview/1418478828?accountid=44407. Last accessed 6 May 2022
Bruns, V., Holland, D.V., Shepherd, D. A., Wiklund, J.: The role of human capital in loan officers decision policies. Entrepreneurship Theory Pract. 32, 485–506 (2008). https://doi.org/10.1111/j.1540-6520.2008.00237.x/pdf. Last accessed 1 July 2022
Gohmann, S.F., Hobbs, B.K., McCrickard, M.: Economic freedom and service industry growth in the United States. Entrepreneurship Theory Pract. 32, 855–874 (2008). http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1248406. Last accessed 28 June 2022
Grant, R.M.: Contemporary Strategy Analysis, 8th edn. Blackwell Publishers, Oxford (2013)
De Faoite, D., Henry, C., Johnston, K., Van der Sijde, P.: Entrepreneurs’ attitudes to training and support initiatives: evidence from Ireland and The Netherlands. J. Small Bus. Enterp Dev. 11(4), 440–448 (2004). https://doi.org/10.1108/14626000410567080. Last accessed 1 July 2022
Hisrich, R.D., Peters, M.P.: Entrepreneurship. 4, izdanje. Irwin McGraw-Hill, Boston, MA (1998)
Jelinčić, D.A., Baturina, D., Franić, S.: Impact of service learning on social entrepreneurship and youth employment in Croatia. Interdisc. Description Complex Syst. 20(4), 319–335 (2022). https://hrcak.srce.hr/file/405006. Last accessed 9 July 2022
Pološki Vokić, N., Grizelj, H.: Obrazovanje i razvoj zaposlenika u hrvatskim organizacijama. Ekonomski pregled 58(12), 851–880 (2007)
European Commission: Innobarometer 2015—The innovation trends at EU enterprises, European Union, ISBN 978-92-79-47769-0 (2015). https://www.google.hr/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=INNOBAROMETER+2015+-+THE+INNOVATION+TRENDS+AT+EU:7+ENTERPRISES%2C. Last accessed 1 July 2022
Barkham, R., Gudgin, G., Hart, M., Hanevey, E.: The Determinants of Small Firm Growth. An Inter-Regional Study in the United Kingdom 1986–1990. Routledge Taylor & Francis Group, London and New York (1996). https://books.google.hr/books?hl=hr&lr=&id=kA0aFzEK20EC&oi=fnd&pg=PP2&dq=barkham+the+determinantes+of+small+firm+growth&ots=pQKflrVMnb&sig=mFn7ojyA8O7cl8fZRTOYJEJeiVI&redir_esc=y#v=onepage&q=barkham%20the%20determinantes%20of%20small%20firm%20growth&f=false. Last accessed 2 July 2022
Daraboš, M.: Evolucija konkurentske prednosti—u potrazi za uspjehom u hiperkonkurentskim uvjetima, Naklada Ljevak d.o.o., Zagreb (2015)
Aulet, B.: Disciplinirano poduzetništvo, Mate d.o.o., Zagreb (2015)
Štavlić, K.: Success factors of micro enterprises in the Republic of Croatia, Čimbenici uspješnosti mikro poduzeća u Republici Hrvatskoj. Ph.D. Dissertation, Faculty of Economics, Josip Juraj Strossmayer University of Osijek, Croatia (2016)
Stavlic, K.: Comparative analysis of the presence of the new and modern technologies in micro enterprises. In: Katalinic, B. (ed.) Proceedings of the 31st DAAAM International Symposium, pp. 0936–0942. Published by DAAAM International, Vienna, Austria (2020). ISBN 978-3-902734-29-7, ISSN 1726-9679. https://doi.org/10.2507/31st.daaam.proceedings.130
Štavlić, K.: Analysis of the innovativity of Croatian micro-entrepreneurs. In: Katalinic, B. (ed.) Proceedings of the 7th International Conference “Vallis Aurea” Focus on: Research & Innovation, 24–26 September 2020, Požega, Croatia, pp. 603–611. Polytechnic in Pozega, DAAAM International Vienna, Požega, Vienna (2020). ISSN 1847-8204, ISBN 978-3-902734-26-6
Štavlić, K., Potnik Galić, K.: Comparative analysis of the level of education and skills of Croatian micro-entrepreneurs. In: Gomez Chova, L., Lopez Martinez, A., Candel Torres, I. (eds.) INTED2021 Proceedings, pp. 7261–7266. IATED Academy, Valencia (2021) ISBN: 978-84-09-27666-0, ISSN: 2340-1079
National Occupational Classification—NKD 2007, NN 58/2007. https://narodne-novine.nn.hr/clanci/sluzbeni/2007_06_58_1870.html. Last accessed 5 May 2022
Greenbank, P.: Micro-business start-ups: challenging normative decision making? Mark. Intell. Plann. 4(4) (2000)
Nayak, A., Greenfield, S.: The use of management accounting information in managing micro-businesses. In: Finance and the Small Firm. Routledge, London (1994)
Štavlić, K., Štavlić, I., Lacković, K.: The importance of employee education and information and communication tools for maintenance and measuring the performance of micro-enterprises. In: Glavaš, H., Hadzima-Nyarko, M., Karakašić, M., Ademović, N., Avdaković, S. (eds.) Proceedings of 30th International Conference on Organization and Technology of Maintenance (OTO 2021), pp. 390–402 (2021). https://doi.org/10.1007/978-3-030-92851-3_29. ISSN 2367-3389, ISBN 978-3-030-92851-3 (eBook)
Kay, J.: Foundations of corporate success: how business strategies add value. Oxford University Press, New York. [Online] (2001) http://www.amazon.co.uk/Foundations-Corporate-Success-Business-Strategies/dp/019828781X. Last accessed 2 July 2022
Joyce, P., Seaman, C., Woods, A.: The strategic management styles of small businesses, Chapter 5. In: Blackburn, R., Jennings, P.L. (eds.) Small Firms, Contributions to Economic Regeneration. Paul Chapman Publishing, London (1996). http://resourcelists.ntu.ac.uk/items/BD9AE01F-417D-DE94-F1BC-A8237A2E41C7.html. Last accessed 2 July 2022
Čerić, V., Varga, M.: Informacijska tehnologija u poslovanju. Element, Zagreb (2004)
Porter, M.E.: Competitive Strategy: Techniques for Analyzing Industries and Competitors. The Free Press, New York (1998)
Byers, T.H., Dorf, R.C., Nelson, A.J.: Tehnološko poduzetništvo: Od ideje do tvrtke. Tehnološko Veleučilište u Zagrebu, Zagreb (2015)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2023 The Author(s), under exclusive license to Springer Nature Switzerland AG
About this paper
Cite this paper
Štavlić, K., Lacković, K., Štavlić, I. (2023). Improvement and Maintenance of Communication Tools in Micro-enterprises. In: Blažević, D., Ademović, N., Barić, T., Cumin, J., Desnica, E. (eds) 31st International Conference on Organization and Technology of Maintenance (OTO 2022). OTO 2022. Lecture Notes in Networks and Systems, vol 592. Springer, Cham. https://doi.org/10.1007/978-3-031-21429-5_19
Download citation
DOI: https://doi.org/10.1007/978-3-031-21429-5_19
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-031-21428-8
Online ISBN: 978-3-031-21429-5
eBook Packages: EngineeringEngineering (R0)