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Sentiment Analysis of Local Tourism in Thailand from YouTube Comments Using BiLSTM

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Multi-disciplinary Trends in Artificial Intelligence (MIWAI 2022)

Part of the book series: Lecture Notes in Computer Science ((LNAI,volume 13651))

Abstract

Currently, social networks, where people can express their opinion through content and comments, are fast developing and affect various areas of daily life; Particularly, some research on YouTube travel channels found that almost tourists and audiences leave comments about their attitudes to that place. Thus, mining the emotional recognition of comments through artificial intelligence can bring knowledge about the tourists’ general view. This article analyzes the relationship(s) between social media use and its effect on community-based tourism in Thailand using the Social Media Sensing framework (S-Sense) as sentiment analysis and the Bidirectional Long Short-Term Memory (BiLSTM) methods to analyze the text comments. This research collected 51,280 comments on 114 Youtube Videos, which are tourist attractions in various provinces in Thailand. The approach categorizes attractions based on sentiment analysis of 60% or more, including restaurants, markets, historical sites, temples, or natural attractions. The results show that 67.51% of the 19,391 clean-processed comments were satisfied with those attraction places. Therefore S-Sense and BiLSTM models can be sufficient to analyze the attitude of comments about attraction places with from 43 to remain 33 keywords of 1,603 comments. Furthermore, the offered sentiment analysis method has higher precision, recall, and F1 scores.

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Author information

Authors and Affiliations

  1. Department of Computer Science and Information Technology, Faculty of Science, Naresuan University, Phitsanulok, Thailand

    Sanya Khruahong

  2. Multi-agent Intelligent Simulation Laboratory (MISL), Faculty of Informatics, Mahasarakham University, Mahasarakham, Thailand

    Olarik Surinta

  3. Faculty of Electronics and Telecommunication, VNU - University of Engineering and Technology, Hanoi, Vietnam

    Sinh Cong Lam

Authors
  1. Sanya Khruahong
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  2. Olarik Surinta
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  3. Sinh Cong Lam
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Corresponding author

Correspondence to Sanya Khruahong .

Editor information

Editors and Affiliations

  1. Mahasarakham University, Maha Sarakham, Thailand

    Olarik Surinta

  2. Hong Kong Polytechnic University, Hong Kong, China

    Kevin Kam Fung Yuen

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Khruahong, S., Surinta, O., Lam, S.C. (2022). Sentiment Analysis of Local Tourism in Thailand from YouTube Comments Using BiLSTM. In: Surinta, O., Kam Fung Yuen, K. (eds) Multi-disciplinary Trends in Artificial Intelligence. MIWAI 2022. Lecture Notes in Computer Science(), vol 13651. Springer, Cham. https://doi.org/10.1007/978-3-031-20992-5_15

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  • DOI: https://doi.org/10.1007/978-3-031-20992-5_15

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-20991-8

  • Online ISBN: 978-3-031-20992-5

  • eBook Packages: Computer ScienceComputer Science (R0)

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