Abstract
How football’s stakeholders should respond to the financial transformation of the game remains a contested area. As a business, it could be argued that football’s direction and decision-making should now be a function of market economics, with an unfettered market approach being adopted to issues like league structure and distribution of revenues. Yet it remains the case that a more politically informed approach can be adopted which results in football being conceptualized as economic in basis, but social in nature. This approach encourages recognition of the social aspects that delineate football from purely economic activity; that is to identify how its economic basis affects its stakeholders. This chapter discusses how the ongoing financial transformation of football has impacted aspects of the relationship between a club and its stakeholders. Particular attention is given to those groups whose relationship is in part at least social—supporters and clubs’ wider community—as well as to players, their agents and activists and campaigners.
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Morrow, S. (2023). Football Clubs: Who Are the People?. In: The People's Game?. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-20932-1_4
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