Abstract
Hospital-based injury prevention (HIVP) programs are expected to prove the success of their prevention initiatives. This practice typically drives program growth; however, implementing these initiatives can be challenging and resource intense. As a result, HIVP programs are often unable to plan and conduct initiatives while simultaneously implementing evaluation to measure effectiveness. Without adequate evaluation, programs are unable to demonstrate the value of their work to stakeholders and are unable to demonstrate whether the interventions have an impact. Unfortunately, studies indicate that the perception of program effectiveness or its reputation with the public and stakeholders often outweighs the importance of its effectiveness. Therefore, in order to generate growth, many programs rely on initiatives that are more appealing to their audiences than they are effective in helping them. This chapter recognizes that two separate functions exist with HIVP programs: (1) competitive business strategy and (2) implementing effective public health interventions. The business strategies outlined here are key to growth and maturity, whereas public health strategies focus on proven and effective interventions.
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Williams, S.R., Tinkoff, G. (2023). Business Planning to Sustain Injury Prevention Programming. In: Adams, C., Tinkoff, G. (eds) Hospital-based Injury and Violence Prevention Programs. Springer, Cham. https://doi.org/10.1007/978-3-031-20357-2_8
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DOI: https://doi.org/10.1007/978-3-031-20357-2_8
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