Abstract
This case study describes sales and marketing automation at its most operational and applied level in the context of B2C eCommerce. Based on a real showcase of the “Minimal Fashion” company, realized in the month May to July 2022, the article describes the project, the challenges, the operational tasks, and the realized outcomes of a pure eCommerce online shop in the fashion segment. After only 2 months with 5000 euros investment, the test company realized a 100,000 euros sales and 30,000 euros profit based on the rigid application of and compliance to basic principles of conversation-rate-optimized (CRO) marketing and sales automation.
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https://www.hotjar.com/conversion-rate-optimization/. Retrieved: Aug. 11th, 2022.
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https://en.minimal-fashion.eu/. Retrieved: Aug. 11th, 2022.
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https://elementor.com/. Retrieved: Aug. 12th, 2022.
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Trummer, B. (2023). From 0 to 5-Digit-Profit in 10 Weeks with Conversion-Rate-Optimized Marketing and Sales Automation. In: Hannig, U., Seebacher, U. (eds) Marketing and Sales Automation. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-031-20040-3_8
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