Skip to main content

Artificial Intelligence: The Revolution in Marketing

  • 1085 Accesses

Part of the Management for Professionals book series (MANAGPROF)


AI has arrived in the economy. AI is becoming an important economic factor at an unprecedented speed. 91% of the marketing managers surveyed in 2021 within the study “AI—the future of marketing” in D-A-CH say that AI is already important for marketing today—an increase of around 12 percentage points compared to 2019. This paper for the first time uncovers and critically discusses how AI can and will revolutionize the matter area of marketing.

This is a preview of subscription content, access via your institution.

Buying options

USD   29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
USD   79.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book
USD   99.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Learn about institutional subscriptions


Download references

Author information

Authors and Affiliations


Corresponding author

Correspondence to Claudia Bünte .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and Permissions

Copyright information

© 2023 The Author(s), under exclusive license to Springer Nature Switzerland AG

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Bünte, C. (2023). Artificial Intelligence: The Revolution in Marketing. In: Hannig, U., Seebacher, U. (eds) Marketing and Sales Automation. Management for Professionals. Springer, Cham.

Download citation