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Public Service Media and Sustainability? A Critical Debate of the Value of Public Service Media in Supporting the SDG18 (Communication for All)

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Notes

  1. 1.

    Fig. 4.1 shows a real example of a leadership team’s application of a specific scorecard version to self-assess the public value of its divestment decision (Meynhardt, 2015). From a business perspective (usefulness and profitability), the opportunities (the solid line) clearly outweighed the risks (the dotted line). However, a conflict emerged between the moral-ethical dimension and the political-social one. Whereas the project was seen as bearing a moral risk, the political dimension appeared to be less risky.

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Authors and Affiliations

  1. Institute of Ecomedicine, Paracelsus Medical University, Salzburg, Austria

    Paul Clemens Murschetz

  2. University of Queensland, Brisbane, QLD, Australia

    Franzisca Weder

  3. HHL Leipzig Graduate School of Management, Leipzig, Germany

    Eduard Frantz & Timo Meynhardt

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  1. Paul Clemens Murschetz
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  2. Franzisca Weder
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Correspondence to Paul Clemens Murschetz .

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  1. KU Leuven, Leuven, Belgium

    Jan Servaes

  2. Harvard Kennedy School, Cambridge, MA, USA

    Muhammad Jameel Yusha'u

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Murschetz, P.C., Weder, F., Frantz, E., Meynhardt, T. (2023). Public Service Media and Sustainability? A Critical Debate of the Value of Public Service Media in Supporting the SDG18 (Communication for All). In: Servaes, J., Yusha'u, M.J. (eds) SDG18 Communication for All, Volume 2. Sustainable Development Goals Series. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-19459-7_4

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