Abstract
In the introductory chapter at hand, we give some background around CSR communication and sustainability as core principle for related activities and corporate behavior. We also present a new perspective on media business and media management by clarifying the specific stakeholder demands and expectations in a social, environmental, and economic dimension, while the focus of this book is to introduce sustainability as moral compass for media corporate behavior in the context of a global public sphere. Here, we reflect on global transformation processes and related corporate responsibilities. At the end of the chapter, the contributions to this volume are introduced and some reflections, points for discussion as well as thoughts around future research potential are shared.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Allen, M. (2016). Strategic communication for sustainable organizations. Theory and practice. University of Arkansas.
Berger, G. (2009). How the internet impacts on international news: Exploring paradoxes of the most global medium in a time of hyperlocalism. International Communication Gazette, 71(5), 355–371.
Bracker, I., Schuhknecht, S., & Altmeppen, K. D. (2017). Managing values: Analyzing corporate social responsibility in media companies from a structuration theory perspective. In Value-oriented media management. (pp. 159–172). Springer, .
Christensen, L. T., Morsing, M., & Thyssen, O. (2017). License to critique: A communication perspective on sustainability standards. Business Ethics Quarterly, 27(2), 239–262.
Diehl, S., Karmasin, M., Mueller, B., Terlutter, R., & Weder, F. (Eds.). (2017). Handbook of integrated CSR communication. Springer.
Elving, W. J., Golob, U., Podnar, K., Ellerup-Nielsen, A., & Thomson, C. (2015). The bad, the ugly and the good: New challenges for CSR communication. Corporate Communications: An International Journal, 20(2), 118–127.
EU Greenbook. (2001). Source: https://www.jussemper.org/Resources/Corporate%20Activity/Resources/IMPLEMENTINGPARTNERSHIPJOBS.pdf.
Freeman, R. E., & Moutchnik, A. (2013). Stakeholder management and CSR: Questions and answers. Uwf UmweltWirtschaftsForum, 21(1), 5–9.
Golob, U., & Podnar, K. (2011). Corporate social responsibility communication and dialogue. The handbook of communication and corporate social responsibility. (pp. 231–251).
Golob, U., Podnar, K., Elving, W. J., Nielsen, A. E., Thomsen, C., & Schultz, F. (2013). CSR communication: Quo vadis? Corporate Communications: An International Journal.
Grunwald, A. (2012). Sustainability assessment of technologies—an integrative approach. IntechOpen.
Hallin, D. C., & Mancini, P. (Eds.). (2011). Comparing media systems beyond the Western world. Cambridge University Press.
Heath, R. L. (2018). Issues management. The International Encyclopedia of Strategic Communication, 1–15.
Hou, J., & Reber, B. H. (2011). Dimensions of disclosures: Corporate social responsibility (CSR) reporting by media companies. Public Relations Review, 37(2), 166–168.
Hurst, B., Johnston, K. A., & Lane, A. B. (2020). Engaging for a social licence to operate (SLO). Public Relations Review, 46(4), 101931.
Hurst, B., & Johnston, K. A. (2021). The social imperative in public relations: Utilities of social impact, social license and engagement. Public Relations Review, 47(2), 102039.
Johnston, K. A., & Lane, A. B. (2021). Communication with intent: A typology of communicative interaction in engagement. Public Relations Review, 47(1), 101925.
Karmasin, M., & Bichler, K. (2017). Corporate social responsibility in the media industry: Setting the benchmark or falling behind?. In Value-oriented media management. (pp. 135–146). Springer.
Möller, J. E., Nölleke-Przybylski, P., Voci, D., von Rimscha, M. B., Altmeppen, K. D., & Karmasin, M. (2019). A motivation-based typology of media companies’ cross-border engagement. European Journal of Communication, 34(3), 300–318.
O'Riordan, T., & Voisey, H. (1997). The political economy of sustainable development. Environmental Politics, 6(1), 1–23.
Painter-Morland, M., & Deslandes, G. (2017). Reconceptualizing CSR in the media industry as relational accountability. Journal of Business Ethics, 143(4), 665–679.
Rasche, A., Morsing, M., & Moon, J. (Eds.). (2017). Corporate social responsibility: Strategy, communication, governance. Cambridge University Press.
Saffer, A. J. (2019). Fostering social capital in an international multi-stakeholder issue network. Public Relations Review, 45(2), 282–296.
Schoeneborn, D., & Trittin, H. (2013). Transcending transmission: Towards a constitutive perspective on CSR communication. Corporate Communications: An International Journal.
Soini, K., & Dessein, J. (2016). Culture-sustainability relation: Towards a conceptual framework. Sustainability, 8(2), 167.
Tench, R., Bowd, R., & Jones, B. (2007). Perceptions and perspectives: Corporate social responsibility and the media. Journal of Communication Management.
Trittin, H., & Schoeneborn, D. (2017). Diversity as polyphony: Reconceptualizing diversity management from a communication-centered perspective. Journal of Business Ethics, 144(2), 305–322.
UN. (2022). Sustainable development goals. Source: https://sdgs.un.org/goals.
WCED. (1987). Commissione mondiale per l'ambiente e lo sviluppo, Brundtland-kommissionen, Comisión Mundial del Medio Ambiente y del Desarrollo, United Nations. General Assembly, WCED., Weltkommission für Umwelt und Entwicklung, … & Verdenskommisjonen for miljø og utvikling. (1987). Our common future. Peterson’s.
Weder, F. (2021a). Sustainability as master frame of the future? Potency and limits of sustainability as normative framework in corporate, political and NGO communication. In The sustainability communication reader. (pp. 103–119). Springer VS, .
Weder, F. (2021b). Strategic problematization of sustainability reframing dissent in strategic communication for transformation. Public Relations Inquiry, 2046147X211026857.
Weder, F. (2022). Nachhaltigkeit kultivieren. Öffentliche Kommunikation über Umwelt, Klima, nachhaltige Entwicklung und Transformation. Communicatio Socialis (ComSoc), 55(2), 146–159.
Weder, F., Einwiller, S., & Eberwein, T. (2019). Heading for new shores: Impact orientation of CSR communication and the need for communicative responsibility. Corporate Communications: An International Journal.
Winkler, P., Etter, M., & Castelló, I. (2020). Vicious and virtuous circles of aspirational talk: From self-persuasive to agonistic CSR rhetoric. Business & Society, 59(1), 98–128.
Zhang, J., & Swanson, D. (2006). Analysis of news media’s representation of corporate social responsibility (CSR). Public Relations Quarterly, 51(2), 13.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2023 The Author(s), under exclusive license to Springer Nature Switzerland AG
About this chapter
Cite this chapter
Weder, F., Rademacher, L., Schmidpeter, R. (2023). Sustainable Communication? Media and Communication Responsibility in Global Transformation Processes. In: Weder, F., Rademacher, L., Schmidpeter, R. (eds) CSR Communication in the Media. CSR, Sustainability, Ethics & Governance. Springer, Cham. https://doi.org/10.1007/978-3-031-18976-0_1
Download citation
DOI: https://doi.org/10.1007/978-3-031-18976-0_1
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-031-18975-3
Online ISBN: 978-3-031-18976-0
eBook Packages: Business and ManagementBusiness and Management (R0)