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Connectivity

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Visualizing Marketing

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Abstract

Connectivity, as a new digital marketing mix element, is discussed as one of the most influential digital marketing mix elements. Addressability and findability features are defined and discussed with their relationship with connectivity through visiting email marketing, domain name branding, and search engine marketing applications in the literature. Managerial issues were also addressed for the successful implementation of such connectivity features to generate better marketing value for all market agents in the digital world.

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Authors and Affiliations

  1. University of Washington Tacoma, Tacoma, WA, USA

    S. Umit Kucuk

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  1. S. Umit Kucuk
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Correspondence to S. Umit Kucuk .

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Kucuk, S.U. (2023). Connectivity. In: Visualizing Marketing. Palgrave Studies in Marketing, Organizations and Society. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-18215-0_9

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