Abstract
I introduce and justify the need to discuss all the marketing and its mix elements in a more visual way. I introduce the idea of “visualizing marketing data” and “marketing concepts” which has potential power to eliminate many obstacles marketing educators face daily in the classroom caused by the abstract nature of marketing and consumer behavior theories.
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© 2023 The Author(s), under exclusive license to Springer Nature Switzerland AG
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Kucuk, S.U. (2023). Introduction. In: Visualizing Marketing. Palgrave Studies in Marketing, Organizations and Society. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-18215-0_1
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DOI: https://doi.org/10.1007/978-3-031-18215-0_1
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Publisher Name: Palgrave Macmillan, Cham
Print ISBN: 978-3-031-18214-3
Online ISBN: 978-3-031-18215-0
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