Abstract
This chapter explores the practice of ‘influencing’ as a digital technology of the subject. It approaches ‘influencing’ as a performance of self-exposure enacted by means of digital transparency. In this, it specifically focuses on the simulation of affective relations. The chapter goes on to demonstrate that ‘influencing’ expresses a paradigm of efficacy, which leads to the side-stepping of the questions of truth and ethics. It concludes by arguing that ‘influencing’ embodies an essentially ministerial function, as such engendering the waning of subjectivity.
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Stypinska, D. (2022). The Confessions of an Influencer. In: Social Media, Truth and the Care of the Self. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-18108-5_2
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DOI: https://doi.org/10.1007/978-3-031-18108-5_2
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