Abstract
Synergy is the ability of an idea from one participant to trigger a new idea in another participant, an idea that would otherwise not have been produced (Dennis & Williams, 2003). Synergy, or the ‘assembly bonus’ (Collins & Guetzkow, 1964), is perhaps the most fundamental potential source of process gains. Osborn (1953) suggested that for brainstorming, it was fundamental to build on the ideas of others, which shows that the value of creative synergy was evident for group ideation early on. Although, creative synergy appears to be somewhat of a ‘saving grace’ for creative teams (Amabile & Kurtzberg, 2001; Cooper et al., 1998; De Dreu et al., 2011). It would appear surprising that not more research has been dedicated to this concept. The four Ps of creativity, Person, Process, Press, and Product, established after about a decade of creativity research, do not take collaborative idea generation into account, yet they offer a new perspective when viewing creative synergy through this lens.
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Folk, L.S. (2022). Achieving Synergy. In: The Hidden Barriers and Enablers of Team-Based Ideation. Palgrave Studies in Creativity and Innovation in Organizations. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-16795-9_5
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