Abstract
In the contention of the current industrial landscape, an increasing number of manufacturing firms are experimenting with the transition from product-centric offerings to service-based value concepts and product-service bundles as high-value integrated customer solutions to increase their revenues and build sustainable competitive advantages; a phenomenon known as the “servitization” of manufacturing. Nowadays, consistently with the Industry 4.0 paradigm, these companies have therefore started a process of integrating their traditional value offerings with digital services. This recent strategy is known as “Digital Servitization” and consists of developing new services and/or improving existing ones through digital technologies. However, this transformation is challenging, and companies often struggle to achieve their expectations. Thus, this study aims to shed light on the current state of Digital Servitization strategies in the manufacturing sector based on a survey addressed to the top and middle management. The results obtained by the analysis of the data collected from the survey show an increasing trend towards the adoption of digital technologies for enabling innovation and differentiation in service delivery processes.
Keywords
- Digitalization
- Servitization
- Digital servitization
- Industry 4.0
- Product-service systems
- Survey
This is a preview of subscription content, access via your institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsReferences
Baines, T., et al.: Servitization: revisiting the state-of-the-art and research priorities. Int. J. Oper. Prod. Manag. 37(2), 256–278 (2017)
Mont, O.K.: Clarifying the concept of product-service system. J. Cleaner Prod., Clean Prod. 10(3), 237–245 (2002)
Vandermerwe, S., Rada, J.: Servitization of business: adding value by adding services. Eur. Manag. J. 6(4), 314–324 (1998)
Vendrell-Herrero, F., Wilson, J.R.: Servitization for territorial competitiveness: taxonomy and research agenda. Compet. Rev. 27, 2–11 (2017)
Brax, S.A., Jonsson, K.: Developing integrated solution offerings for remote diagnostics: a comparative case study of two manufacturers. Int. J. Oper. Prod. Manag. 29(5), 539–560 (2009)
Nylén, D., Holmström, J.: Digital innovation strategy: a framework for diagnosing and improving digital product and service innovation. Bus. Horiz. 58(1), 57–67 (2015)
Romero, D., Gaiardelli, P., Pezzotta, G., Cavalieri, S.: The impact of digital technologies on services characteristics: towards digital servitization. In: Ameri, F., Stecke, K.E., von Cieminski, G., Kiritsis, D. (eds.) APMS 2019. IAICT, vol. 566, pp. 493–501. Springer, Cham (2019). https://doi.org/10.1007/978-3-030-30000-5_61
Liu, Z., Ming, X.: A methodological framework with rough-entropy-ELECTRE TRI to classify failure modes for co-implementation of smart PSS. Adv. Eng. Inform. 42, 100968 (2019)
Gaiardelli, P., Pezzotta, G., Rondini, A., Romero, D., et al.: Product-service systems evolution in the era of industry 4.0. Services Bus. 15, 177–207 (2021)
Paiola, M.: Digitalization and servitization: opportunities and challenges for Italian SMES. Sinergie Italian J. Manage. 36(107), 11–22 (2018)
Pirola, F., Boucher, X., Wiesner, S., Pezzotta, G.: Digital technologies in product-service systems: a literature review and a research agenda. Comput. Ind. 123, 103301 (2020)
Davies, A., Brady, T., Hobday, M.: Charting a path toward integrated solutions. Sloan Manage. Review 47, 39–48 (2006)
Miller, D., Hope, Q., Eisenstat, R., et al.: The problem of solutions: balancing clients and capabilities. Bus. Horiz. 45(2), 3–12 (2002)
Baines, T., Lightfoot, H.W.: Servitization of the manufacturing firm: exploring the operations practices and technologies that deliver advanced services. Int. J. Oper. Prod. Manag. 34, 2–35 (2014)
Neely, A., Benedettini, O., Visnjic, I.: The servitization of manufacturing: further evidence. In: 18th European Operations Management Association Conference, Cambridge (2011)
Gebauer, H., Fleisch, E., Friedli, T.: Overcoming the service paradox in manufacturing companies. Eur. Manag. J. 23(1), 14–26 (2005)
Kuijken, B., Gemser, G., Wijnberg, N.M.: Categorization and willingness to pay for new products: the role of category cues as value anchors. J. Prod. Innov. Manag. 34(6), 757–771 (2017)
Gaiardelli, P., Resta, B., Martinez, V., Pinto, R., Albores, P.: A classification model for product-service offerings. J. Clean. Prod. 66, 507–519 (2014)
Frank, A.G., Dalenogare, L.S., Ayala, N.F.: Industry 4.0 technologies: implementation patterns in manufacturing companies. Int. J. Prod. Economics 210, 15–26 (2019)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2022 IFIP International Federation for Information Processing
About this paper
Cite this paper
Pezzotta, G. et al. (2022). Digital Servitization in the Manufacturing Sector: Survey Preliminary Results. In: Kim, D.Y., von Cieminski, G., Romero, D. (eds) Advances in Production Management Systems. Smart Manufacturing and Logistics Systems: Turning Ideas into Action. APMS 2022. IFIP Advances in Information and Communication Technology, vol 664. Springer, Cham. https://doi.org/10.1007/978-3-031-16411-8_37
Download citation
DOI: https://doi.org/10.1007/978-3-031-16411-8_37
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-031-16410-1
Online ISBN: 978-3-031-16411-8
eBook Packages: Computer ScienceComputer Science (R0)
-
Published in cooperation with
http://www.ifip.org/
