Abstract
Discussing the relationships between strategy, structure, and culture leads us to organizational models. A model explains certain things, yet not others. We have looked at the models of the first two dimensions of organizing: organizational charts (of the organizational structure) and flow charts (of the process organization). But what does the model of the third dimension look like, the model of the control and communication structure? Stafford Beer discovered it in nature’s most efficient control system: the human central nervous system. Beer’s Viable System Model (VSM) enables us to design the neurology of the enterprise. It has a lateral and a vertical control axis, comprises five control functions, and is based on the principle of Russian dolls. It integrates all control dimensions: inside and outside, present and future, higher and lower management levels. It is scalable and can be applied to all types of organizations. This model teaches us how to properly distribute authority and responsibility, what communication channels need to work, and that hierarchy arises from the relevance of information: Command is where the information is.
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Notes
- 1.
Paul Watzlawick, Janet H. Beavin and Don D. Jackson, Menschliche Kommunikation (Bern, Stuttgart, Vienna: Hogrefe, 1969), p. 53. English edition: “Some Tentative Axioms of Communication,” Pragmatics of Human Communication: A Study of Interactional Patterns, Pathologies and Paradoxes (New York: W.W. Norton, 1967).
- 2.
Alfred Korzybski, Science and Sanity: An Introduction to Non-Aristotelian Systems and General Semantics (Institute of General Semantics, 1933).
- 3.
Gregory Bateson, Steps to an Ecology of Mind: Collected Essays in Anthropology, Psychiatry, Evolution, and Epistemology (Chicago: University of Chicago Press, 1972); Heinz Von Foerster, Cybernetics of Cybernetics: The Control of Control and the Communication of Communication, 2nd ed. (Minneapolis: Future Systems Inc., 1995).
- 4.
Norbert Wiener and Arturo Rosenblueth, “The Role of Models in Science,” Philosophy of Science, Vol. 12, No. 4 (Chicago: University of Chicago Press, 1945), pp. 316–321.
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W. Ross Ashby, Design for a Brain: The Origin of Adaptive Behaviour (New York: Wiley, 1970), pp. 41–42.
- 6.
W. Ross Ashby, Mechanisms of Intelligence: Ashby’s Writings on Cybernetics, ed. Roger Conant (Seaside, California: Intersystems Publications, 1981), p. 142.
- 7.
Stafford Beer, Brain of the Firm: The Managerial Cybernetics of Organization (Chichester, New York, Brisbane, Toronto, Singapore: Wiley, 1972), p. 97.
- 8.
Stafford Beer, Diagnosing the System for Organizations: The Managerial Cybernetics of Organization (Chichester, New York, Brisbane, Toronto, Singapore: Wiley, 1985), p. 1.
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Pfiffner, M. (2022). A Model of Control and Communication. In: The Neurology of Business. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-031-14260-4_3
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DOI: https://doi.org/10.1007/978-3-031-14260-4_3
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