Abstract
The aim of this chapter is to analyse why cultural and creative industries are becoming particularly significant for the development and activation of local territories (Lazzeretti, L., Capone, F., & Casadei, P., Tourism in the City. Towards an Integrative Agenda on Urban Tourism. Springer, 2017). More specifically, it focuses on innovative Italian realities characterized by creative production, cultural tourism and territorial regeneration and on their relative impacts on creating collective imaginaries with regard to site-specific sociocultural identities (Iannilli, V., & Linfante, V., ZoneModa Journal 9:141-165, 2019). Culture-intensive goods and services (Hesmondhalgh, D., The Cultural Industries. Sage, 2002; see also Bovone, L., & Mora, E., Saperi e mestieri dell'industria culturale. Franco Angeli, 2003) are a critical component of cultural and creative industries. As such, they are spurring the activation of local communities and attracting global, culture-driven travellers within our contemporary, nomadic society (Bertola, P., Colombi, C., & Vacca, F., Strategic Design Research Journal, 2022). In light of this scenario, two main trajectories concerning the type of community involved and the actions within the territory have been identified and applied as variables for the development of four scenarios with the aim to guide future design strategies. Therefore, four exemplifying cases are provided which represent respectively four possible design strategies and innovation trajectories for an impactful, positive, and sustainable cultural and creative consumption.
The aim of the present study is not to define an immediately generalizable model, but to provide a first synthesis, identifying general features and scenarios related to cultural regeneration processes and multidisciplinary actors. By so doing, future research paths can be opened capable of practically engaging with the theoretical implications provided in this chapter.
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Notes
- 1.
Data from smartphone localization collected by Apple show that due to the first COVID-19 containment measures put in place by EU national governments (March–May 2020), mobility has dropped dramatically in major European cities, with the Mobility Index range dropping from more than 1.2 points to 0.2 (JRC data processed on Apple Mobility Trends Report available at www.apple.com/covid19/mobility in Montalto et al., 2020: 10–11).
- 2.
Compared to 2019, 2020 EU cultural employment decreased by 2.6% (about 195,000 people), twice as much as the 1.3% decrease seen in total employment. The most affected sector was the “creative, arts and entertainment activities” sector (NACE 90) (source: Eurostat, Culture Statistics—Cultural Employment, https://ec.europa.eu/eurostat/statistics-explained/index.php/Culture_statistics_-_cultural_employment#Self-employment, accessed 15 February. 2022). In addition, as stated in NEMO’s survey, 75% of the museums report an income loss between 1000 and 30,000 Euros per week even in the 2020 summer months resulting in the deletion of programs and projects (55%), the reduction in visitor capacity (49%) and the reallocation of staff tasks (42%) (source: NEMO’s survey involving 600 museums, mostly European, carried out at the end of 2020—NEMO, 2021).
- 3.
https://www.playablecity.com/, accessed 16 November 2021
- 4.
https://www.likealocalguide.com, accessed 20 November 2021
- 5.
https://www.cittaslow.it/, accessed 20 November 2021
- 6.
Please refer to the exemplary case of Farm Cultural Park described in Sect. 5.2.1.
- 7.
Please refer to the exemplary case of Dolomiti Contemporanee described in Sect. 5.2.3.
- 8.
Please refer to the exemplary case of Lottozero in Prato described in Sect. 5.2.4.
- 9.
Please refer to the exemplary case of Lenz Fondazione described in Sect. 5.2.2.
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Bertola, P., Iannilli, V., Spagnoli, A., Vandi, A. (2022). Cultural and Creative Industries as Activators and Attractors for Contemporary Culture-Driven Nomadism. In: Borin, E., Cerquetti, M., Crispí, M., Urbano, J. (eds) Cultural Leadership in Transition Tourism. Contributions to Management Science. Springer, Cham. https://doi.org/10.1007/978-3-031-14121-8_4
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