Skip to main content
SpringerLink
Log in

Teaching Media Management in China: Field Notes

  • Chapter
  • First Online:
Journalism Pedagogy in Transitional Countries

Part of the book series: Palgrave Studies in Journalism and the Global South ((PSJGS))

Abstract

Media management is a significant and useful interdisciplinary subject not only for journalism students but for all students studying media and communications. To better prepare students for the increasingly competitive job market, it is important to cultivate students’ entrepreneurial awareness and knowledge by integrating business management and media economics into journalism courses. In this chapter, we discussed how an elective BA media management course is taught at a joint venture university in China from four dimensions—personal variables and institutional conditions, curricula, pedagogy, and learning/teaching effect. We argue, due to the relatively and seemingly ‘apolitical’ nature, the module of media management might be easier to bypass the political constraints and ideology control in journalism education in China and countries alike.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 129.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 169.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 169.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Similar content being viewed by others

References

  • Aayeshah, W. (2012). Playing with News: Digital Games in Journalism Education. Asia Pacific Media Educator, 22(1), 29–41.

    Article  Google Scholar 

  • Amend, E., Kay, L., & Reilly, R. C. (2012). Journalism on the Spot: Ethical Dilemmas When Covering Trauma and the Implications for Journalism Education. Journal of Mass Media Ethics, 27(4), 235–247.

    Article  Google Scholar 

  • Anderson, C. (2007). The Long Tail: How Endless Choice Is Creating Unlimited Demand. Random House Business.

    Google Scholar 

  • Barnes, R., & de Villiers Scheepers, M. J. (2018). Tackling Uncertainty for Journalism Graduates: A Model for Teaching Experiential Entrepreneurship. Journalism Practice, 12(1), 94–114.

    Article  Google Scholar 

  • Berg, K. T., & Thomas, R. J. (2020). Reasons to Be Cheerful? The Short Supply of Optimism in Journalism Education. Journal of Media Ethics, 35(3), 195–199.

    Article  Google Scholar 

  • Berger, G. (2007). In Search of Journalism Education Excellence in Africa: Summary of the 2006 Unesco Project. Ecquid Novi, 28(1–2), 149–155.

    Article  Google Scholar 

  • Blankson, L. K., Lyer, K. S., & Subramanian, L. (2016). Social Networking Sites: College Students’ Patterns of Use and Concerns for Privacy and Trust by Gender, Ethnicity, and Employment Status. International Journal of Information and Communication Technology Education (IJICTE), 12(4), 62–75.

    Article  Google Scholar 

  • Bockino, D. (2017). Indian Field Notes: New Institutionalism and Journalism Education. Asian Journal of Communication, 27(3), 267–284.

    Article  Google Scholar 

  • Bromley, M., Tumber, H., & Zelizer, B. (2001). Journalism Education. Journalism, 2(3), 251–254.

    Article  Google Scholar 

  • Carnell, E. (2007). Conceptions of Effective Teaching in Higher Education: Extending the Boundaries. Teaching in Higher Education, 12(1), 25–40.

    Article  Google Scholar 

  • Choudaha, R. (2020). The Rise of ‘Hybrid Global Universities’ in China to Influence Student Choice. Dr. Education. https://www.dreducation.com/hybrid-global-universities-joint-venture-china

  • Craft, S. (2009). True, False, Both, Neither? Using Documentary Film in Teaching Journalism Ethics. Journal of Mass Media Ethics, 24(4), 307–308.

    Article  Google Scholar 

  • Creech, B., & Mendelson, A. L. (2015). Imagining the Journalist of the Future: Technological Visions of Journalism Education and Newswork. The Communication Review, 18(2), 142–165.

    Article  Google Scholar 

  • Cushion, S. (2007). “On the Beat” or in the Classroom: Where and How Is Journalism Studied? Journalism Practice, 1(3), 421–434.

    Article  Google Scholar 

  • Cutler, D. (2013, June 6). Teaching Journalism in the 21st Century: A Conversation with William Zinsser. https://www.edutopia.org/blog/teaching-journalism-william-zinsser-david-cutler

  • deLisle, J., Goldstein, A., & Yang, G. (2016). Introduction. In J. deLisle, A. Goldstein, & G. Yang (Eds.), The Internet, social media, and a changing China (pp. 1–27). Philadelphia: University of Pennsylvania Press.

    Google Scholar 

  • Deuze, M. (2000). Redirecting Education: Considering Theory and Changes in Contemporary Journalism. Ecquid Novi: African Journalism Studies, 21(1), 137–152.

    Article  Google Scholar 

  • Deuze, M. (2006). Global journalism education. Journalism Studies, 7(1), 19–34.

    Article  Google Scholar 

  • Dombernowsky, L. (2016). Training Responsible Journalists in China: Guiding Domestic Opinion, Gaining Foreign Audience. Journal of Current Chinese Affairs, 45(3), 175–200.

    Article  Google Scholar 

  • Dworznik, G., & Garvey, A. (2019). Are We Teaching Trauma? A Survey of Accredited Journalism Schools in the United States. Journalism Practice, 13(3), 367–382.

    Article  Google Scholar 

  • Feng, E. (2018a). China Closes a Fifth of Foreign University Partnerships. Financial Times. https://www.ft.com

  • Feng, E. (2018b). China Tightens Party Control of Foreign University Ventures. Financial Times. https://www.ft.com/content/4b885540-7b6d-11e8-8e67-1e1a0846c475

  • Folkerts, J. (2014). History of Journalism Education. Journalism & Communication Monographs, 16(4), 227–299.

    Article  Google Scholar 

  • Förster, K., & Rohn, U. (2015). Media Management Education: Key Themes, Pedagogies, and Challenges. Journalism & Mass Communication Educator, 70(4), 367–381.

    Article  Google Scholar 

  • Gapasin, A. R., Mirandilla, K. M., San Pascual, R. S., & Sanqui, D. C. V. (2008). Journalism Education in the Philippines. Media Asia, 35(2), 101–109.

    Article  Google Scholar 

  • Garman, A. (2005). Teaching Journalism to Produce “Interpretive Communities” Rather Than Just “Professionals”. Ecquid Novi: African Journalism Studies, 26(2), 199–211.

    Google Scholar 

  • Gillmor, D. (2016). Towards a New Model for Journalism Education. Journalism Practice, 10(7), 815–819.

    Article  Google Scholar 

  • Goodman, R. S. (2020). WJEC’s Paris Syndicate Program: Discussions Advance Global Journalism Education. Journalism & Mass Communication Educator, 75(1), 3–8.

    Article  Google Scholar 

  • Gow, M. (2017). Sino-Foreign Joint Venture Universities: An Introduction. International Institute for Asian Studies. https://www.iias.asia/the-newsletter/article/sino-foreign-joint-venture-universities-introduction

  • Gu, Q., & Schweisfurth, M. (2015). Transnational Connections, Competences and Identities: Experiences of Chinese International Students After Their Return ‘Home’. British Educational Research Journal, 41(6), 947–970.

    Article  Google Scholar 

  • Guo, K., & Chen, P. (2017). The Changing Landscape of Journalism Education in China. Journalism & Mass Communication Educator, 72(3), 297–305.

    Article  Google Scholar 

  • Hamilton, J. M. (2014). Journalism Education: The View from the Provost’s Office. Journalism & Mass Communication Educator, 69(3), 289–300.

    Article  Google Scholar 

  • Harcup, T. (2011). Research and Reflection: Supporting Journalism Educators in Becoming Scholars. Journalism Practice, 5(2), 161–176.

    Article  Google Scholar 

  • Hayhoe, R., & Pan, J. (2015). Joint-Venture Universities in China: Shanghai and Shenzhen Comparisons. International Higher Education, 81, 25–26.

    Article  Google Scholar 

  • Heravi, B. R. (2019). 3WS of Data Journalism Education: What, Where and Who? Journalism Practice, 13(3), 349–366.

    Article  Google Scholar 

  • Hermann, A. K. (2017). J-School Ethnography. Journalism Studies, 18(2), 228–246.

    Article  Google Scholar 

  • Hirst, M. (2010). Journalism Education “Down Under” A Tale of Two Paradigms. Journalism Studies, 11(1), 83–98.

    Article  Google Scholar 

  • Hitters, E. (2020). Research for Innovation. In U. Rohn & T. Evens (Eds.), Media Management Matters: Challenges and Opportunities for Bridging Theory and Practice (pp. 173–187). Routledge.

    Chapter  Google Scholar 

  • Hoag, A., Brickley, D. J., & Cawley, J. (2001). Media Management Education and the Case Method. Journalism and Mass Communication Educator, 55(4), 49–59.

    Article  Google Scholar 

  • Hubbard, G. T., Crawford, E. C., & Platt, C. A. (2014). Who’s Really Converging Anyway: A Survey of Broadcast and Print Journalism Student and Faculty Attitudes on Cross-platform Journalism Education. Atlantic Journal of Communication, 22(2), 93–110.

    Article  Google Scholar 

  • Jackson, D., Thorsen, E., & Reardon, S. (2020). Fantasy, Pragmatism and Journalistic Socialisation: UK Journalism Students’ Aspirations and Motivations. Journalism Practice, 14(1), 104–124.

    Article  Google Scholar 

  • Josephi, B. (2009). Journalism Education. In K. Wahl-Jorgensen & T. Hanitzsch (Eds.), The Handbook of Journalism Studies (pp. 42–56). Routledge.

    Google Scholar 

  • Kashyap, G., & Bhaskaran, H. (2020). Teaching Data Journalism: Insights for Indian Journalism Education. Asia Pacific Media Educator, 30(1), 44–58.

    Article  Google Scholar 

  • Kolandai-Matchett, K., Spellerberg, I., Buchan, G. D., & Early, N. (2009). Sustainability in Journalism Education: Assessment of a Trial Module in New Zealand. Applied Environmental Education and Communication, 8(3–4), 204–215.

    Article  Google Scholar 

  • Kothari, A., & Hickerson, A. (2016). Social Media Use in Journalism Education: Faculty and Student Expectations. Journalism & Mass Communication Educator, 71(4), 413–424.

    Article  Google Scholar 

  • Kothari, A., & Hickerson, A. (2020). Challenges for Journalism Education in the Era of Automation. Media Practice and Education, 21(3), 212–228.

    Article  Google Scholar 

  • Leurdijk, A. (2014). Funding Models for Online News. In M. Golwacki & L. Jackson (Eds.), Public Media Management for the Twenty First Century: Creativity, Innovation, and Interaction (pp. 143–160). Routledge.

    Google Scholar 

  • Luan, N. M., & Hoon, L. L. (2008). Journalism Education in Malaysia. Media Asia, 35(2), 84–109.

    Article  Google Scholar 

  • Martono, H. H., Tiyanto, D., & Surwati, C. H. D. (2018). Teaching Journalism Ethics: An Evaluative Study on Teaching Model Effectiveness. Cogent Arts & Humanities, 5(1), 1498163.

    Article  Google Scholar 

  • Mensing, D. (2010). Rethinking [Again] the Future of Journalism Education. Journalism Studies, 11(4), 511–523.

    Article  Google Scholar 

  • Mensing, D., & Ryfe, D. (2013). Blueprint for Change: From the Teaching Hospital to the Entrepreneurial Model of Journalism Education. ISOJ The Official Research Journal of the International Symposium on Online Journalism, 3(2), 26–44.

    Google Scholar 

  • Moreira, S. V., & Lago, C. (2017). Journalism Education in Brazil: Developments and Neglected Issues. Journalism & Mass Communication Educator, 72(3), 263–273.

    Article  Google Scholar 

  • Muppidi, S. R. (2008). Journalism Education in India. Media Asia, 35(2), 67–83.

    Article  Google Scholar 

  • Mutsvairo, B. (2019). Challenges Facing Development of Data Journalism in Non-Western Societies. Digital Journalism, 7(9), 1289–1294.

    Article  Google Scholar 

  • Nygren, G., & Stigbrand, K. (2014). The Formation of a Professional Identity: Journalism Students in Different Media Systems. Journalism Studies, 15(6), 841–858.

    Article  Google Scholar 

  • Pavlik, J. V. (2013). A Vision for Transformative Leadership: Rethinking Journalism and Mass Communication Education for the Twenty-First Century. Journalism & Mass Communication Educator, 68(3), 211–221.

    Article  Google Scholar 

  • Prinsloo, J. (2010). Journalism Education in South Africa: Shifts and Dilemmas. Communication: South African Journal for Communication Theory and Research, 36(2), 185–199.

    Google Scholar 

  • Repnikova, M. (2017). Thought Work Contested: Ideology and Journalism Education in China. China Quarterly, 230, 399–419.

    Article  Google Scholar 

  • Rohn, U., & Evens, T. (2020). Media Management Matters: Challenges and Opportunities for Bridging Theory and Practice. Routledge.

    Book  Google Scholar 

  • Skjerdal, T. S., & Ngugi, C. M. (2007). Institutional and Governmental Challenges for Journalism Education in East Africa. Ecquid Novi, 28(1–2), 176–190.

    Article  Google Scholar 

  • Sparks, C. (2007). Globalization, Development and the Mass Media. Sage.

    Book  Google Scholar 

  • Sparre, K., & Færgemann, H. M. (2016). Towards a Broader Conception of Entrepreneurial Journalism Education: Starting with Everyday Practice. Journalism Practice, 10(2), 266–285.

    Article  Google Scholar 

  • Tomaselli, K. G., & Caldwell, M. (2002). Journalism Education: Bridging Media and Cultural Studies. Communication, 28(1), 22–28.

    Google Scholar 

  • Tucher, A. (2011). Teaching Journalism History to Journalists. Journalism Practice, 5(5), 551–565.

    Article  Google Scholar 

  • Valencia-Forrester, F. (2020a). Models of Work-Integrated Learning in Journalism Education. Journalism Studies, 21(5), 697–712.

    Article  Google Scholar 

  • Valencia-Forrester, F. (2020b). The Commonwealth Games 2018 and event WIL: Inclusive Action for Journalism Education. Asia Pacific Media Educator, 30(1), 92–107.

    Article  Google Scholar 

  • Vartanova, E., & Lukina, M. (2017). Russian Journalism Education: Challenging Media Change and Educational Reform. Journalism & Mass Communication Educator, 72(3), 274–284.

    Article  Google Scholar 

  • Volz, Y. Z., & Lee, C. (2009). American Pragmatism and Chinese Modernization: Importing the Missouri Model of Journalism Education to Modern China. Media, Culture & Society, 31(5), 711–730.

    Article  Google Scholar 

  • Wall, M. (2015). Change the Space, Change the Practice? Re-imagining Journalism Education with the Pop-Up Newsroom. Journalism Practice, 9(2), 123–137.

    Article  Google Scholar 

  • Wasserman, H. (2005). Journalism Education as Transformative Praxis. Ecquid Novi, 26(2), 159–174.

    Article  Google Scholar 

  • Workneh, T. W. (2018). Journalism Education Interventions in Sub-Saharan Africa: An Examination of the Norwegian Model in Ethiopia. African Journalism Studies, 39(2), 9–29.

    Article  Google Scholar 

  • Xu, J. (2018). The Return of Ideology to China’s Journalism Education: The ‘Joint Model’ Campaign Between Propaganda Departments and Journalism Schools. Asia Pacific Media Educator, 28(2), 176–185.

    Article  Google Scholar 

  • Zhang, S. I. (2018). The Business Model of Journalism Start-Ups in China. Digital Journalism, 7(5), 614–634. https://doi.org/10.1080/21670811.2018.1496025

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

  1. University of Nottingham Ningbo China, Ningbo, China

    Shixin Ivy Zhang, Yiben Ma & Ranna Huang

Authors
  1. Shixin Ivy Zhang
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Yiben Ma
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Ranna Huang
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Yiben Ma .

Editor information

Editors and Affiliations

  1. Department of Media and Communication, Xi’an Jiaotong-Liverpool University, Suzhou, China

    Diana Garrisi

  2. Department of Media and Communication, Xi’an Jiaotong-Liverpool University, Suzhou, China

    Xianwen Kuang

Rights and permissions

Reprints and permissions

Copyright information

© 2022 The Author(s), under exclusive license to Springer Nature Switzerland AG

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Zhang, S.I., Ma, Y., Huang, R. (2022). Teaching Media Management in China: Field Notes. In: Garrisi, D., Kuang, X. (eds) Journalism Pedagogy in Transitional Countries. Palgrave Studies in Journalism and the Global South. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-13749-5_2

Download citation

Publish with us

Policies and ethics

Search

Navigation