Abstract
This brief chapter deals with improving the timing of a retailer’s actions. This can be achieved using survival models, which were originally used in a medical context to model patient survival. These models can be perfectly repurposed to optimize the timing of a retailers messaging, to coincide with moment when this messaging has the greatest impact.
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This data has been obfuscated, but still retains the original patterns.
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Kerkhove, LP. (2022). Anticipate When Customers Will Do Something. In: Data-driven Retailing. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-031-12962-9_10
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DOI: https://doi.org/10.1007/978-3-031-12962-9_10
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Publisher Name: Springer, Cham
Print ISBN: 978-3-031-12961-2
Online ISBN: 978-3-031-12962-9
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