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Strategic Product and Service Planning

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Product and Service Design Innovation

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Abstract

The globalization and widespread adoption of digital technologies, by creating a strongly competitive environment at a worldwide level, has called into question management models and formulas which, in the past, ensured the success of many companies and organizations. Globalization has, not only facilitated the access to new markets and information, but has also increased competition, which has gone from being local to international, being sustained by new organizational forms, essential to the management of global supply chains. In this new context, the advances in knowledge in general and in new technologies and information in particular, are increasingly the levers of innovation and economic growth. Thus, in today’s world, it can be said that past success is no guarantee of future success.

If you don’t have a strategy you will be part of somebody else’s strategy

Alvin Toffler

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  1. Faculty of Engineering, University of Porto, Porto, Portugal

    António Augusto Fernandes

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  1. António Augusto Fernandes
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Correspondence to António Augusto Fernandes .

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Fernandes, A.A. (2023). Strategic Product and Service Planning. In: Product and Service Design Innovation. Springer, Cham. https://doi.org/10.1007/978-3-031-12774-8_1

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  • DOI: https://doi.org/10.1007/978-3-031-12774-8_1

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