Skip to main content

Factors Influencing Car Buyers Purchase Decision During COVID-19 in Malaysia

  • Chapter
  • First Online:
The Effect of Information Technology on Business and Marketing Intelligence Systems

Abstract

Consumer behaviours are largely regulated by multiple factors from need recognition to search for products that would satisfy their requirements. The study in context to car purchase behaviour among the Malaysian consumer highlights increased car buying trends among the Malaysian consumers during the pandemic. Social distancing along with prohibiting the usage of public transport has increased difficulties of consumers thereby resulting in an increased tendency to opt for personal cars. Products features such as fuel consumption, reliability, comfort and performance that provide value and upgraded functionality plays a big role in purchase decision-making. Derived from the the product features leads to brand trust and inspired the decision to buy from the same brand. Affordable and acceptable ownership costs and the consequence purchase power plays important factors in influencing car purchase decision. Higher income people favouring more expensive cars and the subsequent high ownership costs. At the same time, social needs during the pandemic situation has prohibited individuals from close contacts and gatherings that further requires the consumers to purchase cars. COVID-19 pandemic that was known to be airborne and transmittable diseases had truly fundamental impact on purchase decision especially for car buyers. The research examine the correlation of consumer behaviour towards purchase decision specifically in Malaysian context. This research can be used as guidance to map the consumer behavior while providing future and practical insights for carmakers towards reviving car industry that being one of the hardest hit by the pandemic.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 189.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 249.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 249.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Similar content being viewed by others

References

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Nurhanan Syafiah Abdul Razak .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2023 The Author(s), under exclusive license to Springer Nature Switzerland AG

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Suboh, M.F., Razak, N.S.A., Alshurideh, M. (2023). Factors Influencing Car Buyers Purchase Decision During COVID-19 in Malaysia. In: Alshurideh, M., Al Kurdi , B.H., Masa’deh, R., Alzoubi , H.M., Salloum, S. (eds) The Effect of Information Technology on Business and Marketing Intelligence Systems. Studies in Computational Intelligence, vol 1056. Springer, Cham. https://doi.org/10.1007/978-3-031-12382-5_128

Download citation

  • DOI: https://doi.org/10.1007/978-3-031-12382-5_128

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-12381-8

  • Online ISBN: 978-3-031-12382-5

  • eBook Packages: EngineeringEngineering (R0)

Publish with us

Policies and ethics