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Barriers to Reverse Logistic on Implementation of Reverse Logistic: A Case of Malaysian Small and Medium Enterprise

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The Effect of Information Technology on Business and Marketing Intelligence Systems

Abstract

Globally, reverse logistics is gaining traction due to increased awareness and as a result of resource depletion and climate deterioration. Firms have obstacles implementing reverse logistics from a variety of stakeholders, both internal and external. This study covers a quantitative research method. The target respondents of this study are small and medium enterprises facing barriers to reverse logistic implementation. In this research, the number of respondents is 113 out of a sample size of 81. The collection method is carried out through an email questionnaire. Considering the nature of the study, SPSS version 23 is used to analyse the quantitative data. As a reminder to researchers, future research initiatives may expand this model to include different types of businesses and industries, as well as a broader demographic, which will have an effect on reverse logistics implementation.

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Correspondence to Muhammad Alshurideh .

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Rahmat, M.A.I., Razak, N.S.A., Deraman, S., Alshurideh, M. (2023). Barriers to Reverse Logistic on Implementation of Reverse Logistic: A Case of Malaysian Small and Medium Enterprise. In: Alshurideh, M., Al Kurdi , B.H., Masa’deh, R., Alzoubi , H.M., Salloum, S. (eds) The Effect of Information Technology on Business and Marketing Intelligence Systems. Studies in Computational Intelligence, vol 1056. Springer, Cham. https://doi.org/10.1007/978-3-031-12382-5_126

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  • DOI: https://doi.org/10.1007/978-3-031-12382-5_126

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