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Sustaining Competitive Advantage During COVID-19 Pandemic: A Study of Aerospace Manufacturing Industry in Malaysia

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The Effect of Information Technology on Business and Marketing Intelligence Systems

Part of the book series: Studies in Computational Intelligence ((SCI,volume 1056))

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Abstract

This study is one of the very few studies investigating the aerospace manufacturing industries hit severely by the coronavirus (COVID-19) pandemic, focusing on one of Malaysia's aerospace players. In addition, this study emphasises how an action is engaged to minimise or overcome the impact and effectiveness of strategic moves. PLS-SEM method is used to analyse data gathered from a survey. 30 leadership and executives have been chosen in this survey. Through a comprehensive literature study and survey, this paper presents a guide that illustrates general concepts and processes execution, allowing strategic management personnel to comprehend their market position and identify their long-term objectives. It is an approach to sustained competitive advantages by deliberate internal and external influences towards the change that scribe the marketplace competitive advantage landscape.

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Authors and Affiliations

  1. Faculty of Business and Management, DRB, HICOM University of Automotive Malaysia (DHUAM), Pahang, Malaysia

    Masnita Abdul Ghani, Nurhanan Syafiah Abdul Razak & Putri Rozita Tahir

  2. MERITUS University, Kuala Lumpur, Malaysia

    Nurhanan Syafiah Abdul Razak

  3. Department of Management, College of Business Administration, University of Sharjah, Sharjah, United Arab Emirates

    Muhammad Alshurideh

  4. Marketing Department, School of Business, The University of Jordan, Amman, Jordan

    Muhammad Alshurideh

Authors
  1. Masnita Abdul Ghani
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  2. Nurhanan Syafiah Abdul Razak
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  3. Putri Rozita Tahir
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  4. Muhammad Alshurideh
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Corresponding author

Correspondence to Masnita Abdul Ghani .

Editor information

Editors and Affiliations

  1. Dept of Mngmnt, Cllg of Busness Admin, University of Sharjah, Sharjah, United Arab Emirates

    Muhammad Alshurideh

  2. Department of Business Administration, Faculty of Economics and Administrative Sciences, Hashemite University, Zarqa, Jordan

    Barween Hikmat Al Kurdi

  3. Management Information Systems Department, School of Business, University of Jordan, Aqaba, Jordan

    Ra’ed Masa’deh

  4. Skyline University College, Sharjah, United Arab Emirates

    Haitham M. Alzoubi

  5. Research Institute of Sciences and Engineering, University of Sharjah, Sharjah, United Arab Emirates

    Said Salloum

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Ghani, M.A., Razak, N.S.A., Tahir, P.R., Alshurideh, M. (2023). Sustaining Competitive Advantage During COVID-19 Pandemic: A Study of Aerospace Manufacturing Industry in Malaysia. In: Alshurideh, M., Al Kurdi , B.H., Masa’deh, R., Alzoubi , H.M., Salloum, S. (eds) The Effect of Information Technology on Business and Marketing Intelligence Systems. Studies in Computational Intelligence, vol 1056. Springer, Cham. https://doi.org/10.1007/978-3-031-12382-5_125

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