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Business Strategies and Disruption in Vision Care

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Clinical Health Psychology in Military and Veteran Settings

Abstract

This chapter provides a conceptual framework for understanding the types of innovation and the potential positive impacts of innovation on some groups of consumers and patients. We also consider the potential impacts of innovation for consumer protection and the mix of positive and negative effects of these innovations on health care professionals. We use a case study of disruptive innovation in health care to illustrate the business aspects of the challenge posed by disruption. Finally, we outline steps a professional can use to analyze a potentially disruptive innovation and illustrate those steps by analyzing the case study.

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Notes

  1. 1.

    The attachment uses the smartphone’s computer capabilities to perform a refraction test at home.

  2. 2.

    This estimate was prepared by Fair Health, a nonprofit organization that aggregates payment data from health care claims (Nvisioncenters.com, 2021).

  3. 3.

    EyeGlass Numbers can be used, along with the measure of pupillary distance, to purchase eyeglasses, but they cannot be used to purchase contact lenses. The EyeQue system is not calibrated to provide the necessary information for purchasing contact lenses (EyeQue Support, 2021a, b, c).

  4. 4.

    For an additional example, see L. Benham (1972) The Effect of Advertising on the Price of Eyeglasses, 15 J. L. & Econ. 337, and Kobayashi, B. and T. Muris (2013) I Can See Clearly Now: Lee Benham, Eyeglasses, and The Empirical Analysis Of Advertising And The Effects Of Professional Regulation, Competition Policy International, Vol. 9, No. 1, pp. 156–162, Spring 2013 George Mason University Law and Economics Research Paper Series.

  5. 5.

    Adam Smith (1776) discussed this issue in The Wealth of Nations arguing that it is unjust to prevent a capable person from engaging in any field she wishes as long as she harms no one. “The patrimony of a poor man lies in the strength and dexterity of his hands; and to hinder him from employing this strength and dexterity in what manner he thinks proper without injury to his neighbor is a plain violation of this most sacred property.”

  6. 6.

    Clay Christensen, Jerome Grossman, and Jason Hwang applied these ideas to the health care industry in a subsequent book: The Innovator’s Prescription: A Disruptive Solution for Health Care. McGraw Hill. 2009.

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Correspondence to John Appert .

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Appert, J. (2022). Business Strategies and Disruption in Vision Care. In: James, L.C., O’Donohue, W., Wendel, J. (eds) Clinical Health Psychology in Military and Veteran Settings. Springer, Cham. https://doi.org/10.1007/978-3-031-12063-3_7

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