Skip to main content

Uberization: The Periphery as the Future of Work?

  • Chapter
  • First Online:
Platformization and Informality

Part of the book series: Dynamics of Virtual Work ((DVW))

  • 242 Accesses

Abstract

This article addresses the ‘uberization’ of work, its definition and how it can be understood as a new type of control, management and organisation of work. This trend is presented as being global, currently crossing the world of work as a whole, although with some particularities according to the social contexts where it develops. In general terms, uberisation includes three core elements that will be presented below and are interrelated: processes of informalization of elements that govern labour processes; the transformation of workers into just-in-time workers; and the centralization of labour control through oligopolies. This article argues mainly that uberization refers to a broad process, which involves other processes and labour relations that go beyond digital platforms. Therefore, we argue that digital platforms give visibility to processes that have been articulated globally for decades in the world of work. Therefore, platforms not only promote uberiszation, but also have a central role in materializing—and making more recognisable—the current processes of transformation of the forms of subordination and control of work, but uberization is not restricted to them, nor does it start with them.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 109.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 139.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Free shipping worldwide - see info
Hardcover Book
USD 139.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Notes

  1. 1.

    The names of all respondents were changed to protect their identities.

  2. 2.

    This idea of feeding back and the combination of different activities as a means of earning a living is developed in depth in the analysis of cosmetics resellers (Abílio, 2011).

  3. 3.

    This fact emerged during interviews I conducted in the United Kingdom in 2018.

  4. 4.

    Who dies in traffic accidents involving motorcycles in the city of São Paulo? This was the question asked in the report entitled ‘Mortos e feridos sobre duas rodas: Estudo sobre a acidentalidade e o motociclista em São Paulo’ (Dead and injured on two wheels: A study on accidents and motorcyclists in the city of São Paulo). It was concluded that these people were ‘gas station attendants, waiters, valet drivers, drivers, doormen, security guards and watchmen, helpers, mechanics, electricians, and builders. In 2008, more than half of the deaths from 9 p.m. to 6:59 a.m. involved motorcyclists working for services, store and market attendants, and workers in good production, maintenance and repair.’ (Biavati & Martins, 2009: 13)

  5. 5.

    Prized photo by Tiago Queroz—https://www.obrasdarte.com/wp-content/uploads/2020/01/Tiago_Queiroz.jpg

  6. 6.

    A perception reported by a black Uber driver, when compared to his white co-worker.

  7. 7.

    As reported by an interviewed delivery courier.

  8. 8.

    For an in-depth discussion about amateur work, see Abílio, 2011, 2017a, 2019.

References

  • Abílio, L. (2011). Labour make up: A case study of 800,000 cosmetics resellers. Work Organisation, Labour & Globalisation, 5, 96–110.

    Google Scholar 

  • Abílio, L. (2017a, February). The uberisation of work: The real subsumption of ‘getting by. Historical materialism blog. Accessed Mar 9, 2020, from www.historicalmaterialism.org/blog/uberisation-work-real-subsumption-getting

  • Abílio, L. (2017b, April). The very modern and precarious ‘independent worker’: Contemporary forms of labour exploitation, control and organisation. Paper presented at the International Labour Process Conference. University of Sheffield. Accessed Oct 18, 2021, from https://www.ilpc.org.uk/Portals/7/2017/Documents/PaperUpload/ILPC2017paper-Article%20LC%20Abilio%20ILPC_20170328_021159.pdf

  • Abílio, L. (2019). Uberização: do empreendedorismo para o autogerenciamento subordinado. Revista Psicoperspectivas: Individuo y sociedad., 18(03), 1–11.

    Google Scholar 

  • Abílio, L. (2020a). Uberização e juventude periférica. Desigualdades, autogerenciamento e novas formas de controle do trabalho. Novos Estudos. CEBRAP, 39, 579–597. https://doi.org/10.25091/s01013300202000030008

    Article  Google Scholar 

  • Abílio, L. (2020b). Digital platforms and uberization: Towards the globalization of an administrated south?/Plataformas digitiasi e Uberização: globalização de um Sul administrado? Contracampo, 39(1), 12–26. https://doi.org/10.22409/contracampo.v39i1. Accessed Oct 18, 2021, from English version https://periodicos.uff.br/contracampo/article/view/38579/html_en

    Article  Google Scholar 

  • Abílio, L., de Almeida, P. F., Amorim, H., Cardoso, A. C. M., da Fonseca, V. P., Kalil, R. B., & Machado, S. (2020). Condições de trabalho de entregadores via plataforma digital durante a COVID-19. Revista Jurídica Trabalho E Desenvolvimento Humano, 3. https://doi.org/10.33239/rjtdh.v.74

  • Agora Jornal. (2020, May). Morte de motociclistas cresce durante a quarentena em São Paulo. Agora Jornal. Accessed Oct 18, 2021, from https://agora.folha.uol.com.br/sao-paulo/2020/05/morte-de-motociclistas-cresce-durante-periodo-de-quarentena-em-sp.shtml

  • Aliança bike. (2019). Pesquisa de perfil de entregadores ciclistas de aplicativo. Aliança Bike.

    Google Scholar 

  • Antunes, R. (2018). O privilégio da servidão. Boitempo.

    Google Scholar 

  • Baptistella, C. (2021). Pra quem tem fome. In vigilância e controle algorítmicos no processo de trabalha de um aplicativo de entrega em Curitiba’, Master dissertation, Department of Tecnology and Society studies. Universidade Federal do Paraná.

    Google Scholar 

  • Biavati, E., & Martins, H. (2009). Mortos e feridos sobre duas rodas: Estudo sobre a acidentalidade e o motociclista em São Paulo. CET.

    Google Scholar 

  • Couldry, N., & Mejias, U. (2019). The costs of connection. How data is colonizing human life and appropriating it for capitalism. Stanford University Press.

    Google Scholar 

  • Dujarier, M. (2009). Le travail du consommateur. La Découverte.

    Google Scholar 

  • G1. (2020, May 23). Acidentes de trânsito em SP caem 40% na quarentena, mas mortes de ciclistas e motoqueiros crescem. G1. Accessed Oct 18, 2021, from https://g1.globo.com/sp/sao-paulo/noticia/2020/05/23/acidentes-de-transito-em-sp-caem-40percent-na-quarentena-mas-mortes-de-ciclistas-e-motoqueiros-crescem.ghtml

  • Gillespie, T. (2014). The relevance of algorithms. In T. Gillespie, P. Boczwoski, & K. Foot (Eds.), Media technologies: Essays on communication, materiality and society. MIT Press.

    Chapter  Google Scholar 

  • Harvey, D. (1989). The condition of postmodernity: An enquiry into the origins of cultural change. Blackwell.

    Google Scholar 

  • Gramsci, A. (1971). Americanism and Fordism. In Q. Hoare & G. Smith (Eds.), Selection from the prision notebooks of Antonio Gramsci (pp. 279–313). Lawrence & Wishart.

    Google Scholar 

  • Harvey, D. (1990). The condition of postmodernity: An enquiry into the origins of cultural change. Blackwell.

    Google Scholar 

  • Huws, U., et al. (2018). Work in the European gig economy. Foundation for European Progressive Studies (FEPS).

    Google Scholar 

  • Laval, C., & Dardor, P. (2016). A nova razão do mundo. Boitempo.

    Google Scholar 

  • Madureira, D. (2020, February 08). Como apps de entrega estão levando pequenos restaurantes à falência. BBC News.

    Google Scholar 

  • Oliveira, F. (2003). Crítica à razão dualista/O ornitorrinco. Boitempo.

    Google Scholar 

  • Paulani, L. (2001). O papel da força viva de trabalho no processo capitalista de produção–uma análise dos dilemas contemporâneos. Estudos Econômicos, São Paulo, 31(4), 695–721.

    Google Scholar 

  • Resk, F., & Carvalho, M. (2020, January 22). Mortes de ciclistas sobem 64% em SP. Estadão conteúdo.

    Google Scholar 

  • Rosenblat, A. (2018). Uberland: How algorithms are rewriting the rules of work. University of California Press.

    Book  Google Scholar 

  • Rosenblat, A., & Stark, L. (2016). Algorithmic labor and information asymmetries: A case study of Uber’s drivers. International Journal of Communication, 10, 3.758–3.784.

    Google Scholar 

  • Zuboff, S. (2019). The age of surveillance capitalism: The fight for a human future at the new frontier of power. Public Affairs.

    Google Scholar 

Download references

Acknowledgements

The analysis in this chapter presents the results of the following studies I have carried out over the past ten years: (1) A postdoctoral research (FEA-USP) entitled Is the ‘new middle class’ going to heaven? funded by the São Paulo Research Foundation (FAPESP), between 2012 and 2015; (2) Postdoctoral research (CESIT/UNICAMP) entitled ‘From ‘new middle class’ to ‘the new poor,’ funded by Coordination for the Improvement of Higher Education Personnel (CAPES) between 2017 and 2021; (3) Postdoctoral research finished in 2022, based at CESIT/UNICAMP, entitled Uberization: Health and working conditions of just-in-time workers, funded by the Ministry of Labor and Employment (MPT- 15th região), (4) Principal Investigator of the National qualitative research on informal work, funded by the Perseu Abramo Foundation, between 2018 and 2019.

This chapter was translated by Carmen Reis.

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Ludmila Costhek Abílio .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2023 The Author(s), under exclusive license to Springer Nature Switzerland AG

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Abílio, L.C. (2023). Uberization: The Periphery as the Future of Work?. In: Surie, A., Huws, U. (eds) Platformization and Informality . Dynamics of Virtual Work. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-11462-5_5

Download citation

  • DOI: https://doi.org/10.1007/978-3-031-11462-5_5

  • Published:

  • Publisher Name: Palgrave Macmillan, Cham

  • Print ISBN: 978-3-031-11461-8

  • Online ISBN: 978-3-031-11462-5

  • eBook Packages: Social SciencesSocial Sciences (R0)

Publish with us

Policies and ethics