This chapter explores the post-Covid adoption of livestreaming as both a pedagogical tool and as a development within the live music industry. This meta-narrative will draw on research around the efficacies of on-line and blended teaching and update that knowledge though an analysis of the current landscape. With a particular reference to music courses, I will interrogate how universities have adapted teaching to the online environment and what part the pandemic has played in this. At the same time, I will use my own students’ experience of on-line teaching to understand its benefits and drawbacks. Third, I will compare and contrast those experiences with how music fans have taken to livestreamed gigs and how the industry has embraced the format, or otherwise. In the same way as tutors have had to adapt their teaching to the on-line environment, so acts have adapted their live offering to the on-line world, for example by including interviews and other ‘extra content’ to their streams. The chapter will look at the popularity of livestreaming and the ‘long tail’ nature of livestreamed gigs where the shows are recorded and can build up a considerable audience over time, despite potentially having had only a few views for the original live performance. On the other hand, large concerts can pull in thousands of fans from all over the world. I also look at this aspect from the pedagogical perspective by researching whether students watch recorded lectures and, if so, what do they consider to be the pros and cons. As well as this, I draw on current and recent academic research around blended learning and music livestreams. There is no doubt that on-line has established itself as a platform in future for the live music industry and for higher education teaching. This chapter will interrogate just how big a role it is set to play.
This is a preview of subscription content, access via your institution.
Tax calculation will be finalised at checkout
Purchases are for personal use onlyLearn about institutional subscriptions
4 Day Week Global (2022) https://www.4dayweek.com/. Accessed on 18 January 2022.
Attali, J. (1985) Noise: the political economy of music. Minneapolis, University of Minnesota Press.
Baudrillard, J. (1994) Simulacra and Simulation . Translated by S. Glaser. Ann Arbor: University of Michigan Press.
Bentham, J. (2017) The Correspondence of Jeremy Bentham, Volume 1, 1752 to 1776.
Bourdieu, P. (1977) Cultural Reproduction and Social Reproduction. In J. Karabel and A. H. Halsey (Eds.), Power and Ideology in Education (pp. 487–511). New York: Oxford University Press.
Debord, G. (2006) “Report on the Construction of Situations”. Translated by K Knabb. Situationist International Anthology. Bureau of Public Secrets, Berkeley.
Deleuze, G. and Guattari, F. (2004). A Thousand Plateaus: Capitalism and Schizophrenia. London: Continuum.
Derrida, J. (2006) Specters of Marx: The State Of The Debt, The Work Of Mourning And The New International. London: Routledge.
Fisher, M. (2009) Capitalist Realism: Is there no alternative? Winchester: Zero Books
Fisher, M. (2014) Ghosts of my life: Writings on depression, hauntology and lost futures. Winchester: Zero Books
Gillespie, T.R. B. and Chapman, C.A. (2006) Prediction of parasite infection dynamics in primate metapopulations based on attributes of forest fragmentation. Conservation Biology 20 (2): pp. 441–448.
Gramsci, A, (1971) Selections from the Prison Notebooks of Antonio Gramsci. New York: International Publishers.
Hobbes, T. (1969) Leviathan, 1761. Menston: Scolar P
Horkheimer, M., & Adorno, T. W. (1982) Dialectic Of Enlightenment. New York: Continuum.
Jameson, F. (1994) The Seeds of Time. New York: Columbia University Press.
Jameson, F. (2004) Archaeologies of the Future: The Desire Called Utopia and Other Science Fictions. New York: Verso.
Land, N. (2017) Fanged Noumena: Collected Writings 1987–2007. Falmouth: Urbanomic x Sequence Press.
Locke, J. (1997) An Essay Concerning Human Understanding (Volume 1). London: Penguin Classics
Lukács, G. (1990) History and Class Consciousness: Studies in Marxist Dialectics. Translated by Livingstone, R. Decatur: The Merlin Press.
Marcuse, H. (1962) Eros and Civilization: A Philosophical Inquiry into Freud. New York: Vintage Books.
Marx, K. and Engels, F. (1992) The Communist Manifesto. Oxford: Oxford University Press.
Russel, S. (2021) The Reith Lectures. Accessed on 22 December 2021 on the BBC iPlayer https://www.bbc.co.uk/programmes/m0012fnc.
Sabbaghzadeh, D. (2020) On The Atomization Of Human Experience & The Factory Of Privatised Stress In The Individualized Self-Care Economy Accessed at https://www.aqnb.com/2020/10/06/lookoutfornumberone-on-the-atomization-of-human-experience-the-factory-of-privatized-stress-in-the-individualised-self-care-economy/ on 14 January 2022. AQNB.
Wise, D. (2014) King Mob: A Critical Hidden History. Bristol: Bread and Circuses Publishing.
Žižek, S. (2002) Welcome to the Desert of the Real: Five Essays on September 11 and Related Dates. New York: Verso.
Editors and Affiliations
© 2022 The Author(s), under exclusive license to Springer Nature Switzerland AG
About this chapter
Cite this chapter
Thomas, G. (2022). Accelerated Times: Post-Capitalism and Music Industry Pedagogy. In: Powell, P., Shankar Nayak, B. (eds) Creative Business Education. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-10928-7_13
Publisher Name: Palgrave Macmillan, Cham
Print ISBN: 978-3-031-10927-0
Online ISBN: 978-3-031-10928-7