Cognitive Analysis of Multiscreen Passenger Vehicles

Abstract

As passenger car design continues to develop into the coming era, designers attempt to one up the Apple and Tesla aesthetic. More screens, bigger screens, touch screen everything, all written into design language with the expectation that soon, a car will drive us, as opposed to the other way around. Designers are attempting to create home theatres on wheels, that will waft us from destination to destination while we barely lift a finger. Unfortunately for those designers, and the consumers who yearns for these vehicles, autonomous driving has yet to reach where it needs to be for that dream to come true. We look at companies such as Byton and Cadillac, that are working on a cross car display, attempting to span the width of the vehicle with their screens. Following hotly on their heels are companies like Sony, with the Vision-S concept, and Kia with their 21 screen concept car, the later of which is a tongue in cheek take on their competitors visions of cross car displays. However, all of these screens have the potential to be a significant distraction to the driver. Mazda recently vowed to remove all touch screens from their lineup because they believe they are too distracting for the drivers to safely utilize. However, the driving majority of consumers have spoken, and screens are here to stay for the foreseeable future.