Abstract
Despite the abundance of many coconut-based products in the export basket, none matches the popularity of TCW as an all-natural electrolyte drink in the global market. Though hundreds of brands of soft drinks are available in the global market and promoted by very popular multinational companies in various attractive packages and with lot promotional activities, the recently emerged Tender Coconut Water as natural, healthy, wellness, and sports drink has made a tremendous impact in the global market. Many multinational companies have entered into the coconut water market with their branded products. No doubt TCW will emerge as world’s top most soft drink out beating all other soft drinks within another two decades.
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Rethinam, P., Krishnakumar, V. (2022). Coconut Water: The Way Forward. In: Coconut Water. Springer, Cham. https://doi.org/10.1007/978-3-031-10713-9_12
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DOI: https://doi.org/10.1007/978-3-031-10713-9_12
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