Abstract
This chapter explores how entrepreneurs in the Brazilian market overcame and took advantage of differences with global competitors by rethinking their core competencies and creating sustainable business models around surfing lifestyles. Moreover, it is advocated that Brazil has a valuable opportunity to increase surf tourism around underprivileged areas where regions show the most potential for socio-economic development. Beaches in disadvantaged neighbourhoods could generate the potential for boosting surf tourism development and improving the flow of tourists to the area. Capitalising on underprivileged coastal areas that could benefit from tourism and development could also increase the economic benefit of the area for local communities by bringing in much-needed business and development and opening the coastline up to more overseas travellers seeking an adventure.
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Bradshaw, L. (2022). Surfing the Amazon: Exploring Surf Tourism and Lifestyle Entrepreneurship in Brazil. In: Leitão, J., Ratten, V., Braga, V. (eds) Brazilian Entrepreneurship. Studies on Entrepreneurship, Structural Change and Industrial Dynamics. Springer, Cham. https://doi.org/10.1007/978-3-031-09392-0_3
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