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Introducing Conscience: The Structure of the Book

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In Good Conscience
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Abstract

In this opening chapter we outline the core argument of the book, which is that businesses are in a unique position to tackle such crises as climate change, biodiversity loss and inequality. They have the creativity, knowledge and resources that can help improve our world. However, this requires commitment. All too often businesses have not engaged sufficiently with these crises. To have real impact in tackling such social and environmental issues, businesses need to ensure that they integrate them into the core of what they do. This is an issue of conscience. Companies that use their conscience to make decisions have the opportunity to do the right thing—and as the arguments in the book show, which we preface here—be profitable at the same time.

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Notes

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    Citi GPS (2021) Biodiversity: the ecosystem at the heart of business. July 2021.

  2. 2.

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    Drescher S, (2012) ‘The Shocking Birth of British Abolitionism’, Slavery & Abolition 33, no. 4: 571–93.

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    Everill, B. (2020) op cit., p. 89.

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  6. 6.

    Iglesias, O. & Ind, N. (2016). How to be a brand with a conscience. In Ind, N. & Horlings, S., Brands with a conscience: How to build a successful and responsible brand (pp. 203–211). London: Kogan Page; Iglesias, O., & Ind, N. (2020). Towards a theory of conscientious corporate brand co-creation: the next key challenge in brand management. Journal of Brand Management, 27(6), 710–720; Ind, N., Iglesias, O., & Markovic, S. (2020). Conscientious Organizations: How Business is Accelerating Toward a Fairer Future. California Management Review.; Holmes L and Ind N. (2022) Brands with a Conscience: a Research Study into How Business Can Do the Right Thing and Be Profitable. https://medinge.org/brands-with-a-conscience-a-research-study-into-how-business-can-do-the-right-thing-and-be-profitable/.

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    Sorabji R. (2014). Moral Conscience through the Ages: fifth century BCE to the Present. Chicago: Chicago University Press.

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    Ignatieff M. (2021) On Consolation: finding solace in dark times. London: Picador, p. 237.

  9. 9.

    Kong B. (2021) Why have I heard that eating meat is bad for the climate? MIT Climate Portal. https://climate.mit.edu/ask-mit/why-have-i-heard-eating-meat-bad-climate.

  10. 10.

    Ind N and Iglesias O (2016) Brand Desire: how to create consumer involvement and inspiration. London: Bloomsbury, p. 10.

  11. 11.

    Lacey N & Long J. (2020). The Sustainability Imperative: the case for building sustainable businesses has never been stronger. Ipsos Views. November 2020.

  12. 12.

    Michel, G. 2017. From brand identity to polysemous brands: Commentary on “Performing identities: Processes of brand and stakeholder identity co-construction”. Journal of Business Research 70: 453–455.

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Correspondence to Nicholas Ind .

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Ind, N., Iglesias, O. (2022). Introducing Conscience: The Structure of the Book. In: In Good Conscience. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-09338-8_1

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