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Achieving CSR with Artificially Intelligent Nudging

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Responsible Artificial Intelligence

Part of the book series: CSR, Sustainability, Ethics & Governance ((CSEG))

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Abstract

No longer limited to the factory hall, automation and digitization increasingly change, complement, and replace the human workplace also in the sphere of knowledge work. Technology offers the possibility of creating economically rational, autonomously acting software—the machina economica. This complements human beings who are far from being a rational homo economicus and whose behavior is biased and prone to errors. This includes behaviors that lack responsibility and sustainability. Insights from behavioral economics suggest that in the modern workplace, humans who team up with a variety of digital assistants can improve their decision-making to achieve more corporate social responsibility. Equipped with artificial intelligence (AI), machina economica can nudge human behavior to arrive at more desirable outcomes. Following the idea of augmented human-centered management (AHCM), this chapter outlines underlying mechanisms, opportunities, and threats of AI-based digital nudging.

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Authors and Affiliations

  1. Karlshochschule International University, Karlsruhe, Germany

    Dirk Nicolas Wagner

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  1. Dirk Nicolas Wagner
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Correspondence to Dirk Nicolas Wagner .

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  1. Bern University of Applied Sciences (BFH), Bern, Switzerland

    René Schmidpeter

  2. Department Business, IMC University of Applied Sciences Krems, Krems, Austria

    Reinhard Altenburger

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Wagner, D.N. (2023). Achieving CSR with Artificially Intelligent Nudging. In: Schmidpeter, R., Altenburger, R. (eds) Responsible Artificial Intelligence. CSR, Sustainability, Ethics & Governance. Springer, Cham. https://doi.org/10.1007/978-3-031-09245-9_15

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  • DOI: https://doi.org/10.1007/978-3-031-09245-9_15

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