Abstract
This chapter examines apocalyptic fear in more depth. Apocalyptic fear is the most dramatic fear, the sort of fear that appears to threaten our very existence. It is the fear that nature may be collapsing, and that the world is coming to an end. In this chapter, we analyse speeches from a wide variety of leaders, like Mohammed Nasheed, Angela Merkel, Ronald Reagan, Gro Harlem Brundtland, Greta Thunberg, Prince Abdul Aziz bin Salman, and Abdalla Salem El-Badri. The chapter emphasizes the need to create a sense of urgency when appealing to fear and underlines that a leader needs to help people make choices by calling upon a future vision and addressing your rhetorical adversary.
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Norheim, B., Haga, J. (2022). Apocalyptic Fear. In: The Three Fears Every Leader Has to Know. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-08984-8_3
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DOI: https://doi.org/10.1007/978-3-031-08984-8_3
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