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Application of TOWS Matrix Analysis in a Precision Medicine Genetic Testing Company

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Innovative Mobile and Internet Services in Ubiquitous Computing (IMIS 2022)

Part of the book series: Lecture Notes in Networks and Systems ((LNNS,volume 496))

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Abstract

This study uses a Taiwanese precision medical genetic testing company as a sample. The company's market share ranks among the top three in Taiwan. This study conducted in-depth interviews with the company's CEO using a case study method, and analyzed it through SWOT and TOWS matrix analysis. It is hoped that through the results of this study, some suggestions on business strategies for Taiwan precision medical genetic testing companies will be provided.

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Acknowledgments

Authors thank anonymous reviewers for their valuable suggestions.

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Authors and Affiliations

  1. Department of Finance, Asia University, Taichung, Taiwan

    Kuei-Yuan Wang & Ying-Li Lin

  2. Department of Food Nutrition and Healthy Biotechnology, Asia University, Taichung, Taiwan

    Chien-Kuo Han

  3. Gene Target Group, Kaohsiung, Taiwan

    Chia-Wei Eddie Liang

Authors
  1. Kuei-Yuan Wang
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  2. Ying-Li Lin
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  3. Chien-Kuo Han
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  4. Chia-Wei Eddie Liang
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Corresponding author

Correspondence to Ying-Li Lin .

Editor information

Editors and Affiliations

  1. Department of Information and Communication Engineering, Fukuoka Institute of Technology, Fukuoka, Japan

    Leonard Barolli

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© 2022 The Author(s), under exclusive license to Springer Nature Switzerland AG

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Cite this paper

Wang, KY., Lin, YL., Han, CK., Liang, CW.E. (2022). Application of TOWS Matrix Analysis in a Precision Medicine Genetic Testing Company. In: Barolli, L. (eds) Innovative Mobile and Internet Services in Ubiquitous Computing. IMIS 2022. Lecture Notes in Networks and Systems, vol 496. Springer, Cham. https://doi.org/10.1007/978-3-031-08819-3_39

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