Abstract
Tourists flow in Fier region is mainly from other regions of Albania, but in recent years there is an increase of tourists coming from Kosovo, Macedonia, Montenegro, Italy, France, etc. Most of them are one day tourists with highest flow in summer season aiming the seacoast. In 2002, the number of tourists registered in the sub-basin of Gjanica river was 52,939 including here 5,008 on the beaches of the region and 47,931 in the Divjaka National Park. In 2015 the number of tourists in the region was 20% higher and in the list of destinations was added also the archaeological park of Apollonia.
Considering the natural and cultural resources of the Gjanica river sub-basin, this article tries to analyze the potentials and opportunities to implement the Diffused Hotel model in the study area with the aim of increasing its attractions and to extend tourists stay for more than one night. The objective of the study is therefore, from one side to give an interpretative context of the evolutionary dynamics of innovation in the tourism sector by focusing on the evolutionary perspective, and on the other side to analyze the synergies between the hotels spread in the study area.
To enhance local assets, the article analyzes the possibility of using an open source WebGIS application for the dissemination of online cartography relating to routes dedicated to alternative tourism 2.0.
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Laci, E., Papathimiu, S., Laci, S. (2023). The Diffused Hotel as an Innovative Form of Tourism Development (Case of the Sub-basin of the Gjanica River. Fier Region, Albania). In: Alareeni, B., Hamdan, A. (eds) Impact of Artificial Intelligence, and the Fourth Industrial Revolution on Business Success. ICBT 2021. Lecture Notes in Networks and Systems, vol 485. Springer, Cham. https://doi.org/10.1007/978-3-031-08093-7_3
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