Skip to main content

Investigating the Potential of AutoML as an Instrument for Fostering AI Adoption in SMEs

  • Conference paper
  • First Online:
Knowledge Management in Organisations (KMO 2022)

Abstract

Artificial Intelligence (AI) has emerged as a mature and value-adding technology in business. Yet, its adoption is often challenging, due to both a lack of financial resources as well as staff. Particularly small and mid-sized enterprises (SME) risk to be left behind. AutoML, an instrument that helps automate certain AI tasks and thus reduces the need for dedicated staff, promises to overcome some of these AI adoption challenges. Investigating this problem space, the given paper reports on the results of a study exploring AI strategies, initiatives and obstacles SMEs in Germany, Austria and Switzerland face, and how AutoML may help with them. Results from an interview study with representatives from 12 different manufacturing companies suggest that AutoML can facilitate AI adoption, especially to overcome limited data science expertise and to enable prototyping. In this, it may further support strategic decision-making and create awareness for AI-driven innovation. Yet, a basic level of AI majority is required for AutoML to tap its full potential.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 69.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 89.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Notes

  1. 1.

    Online: https://www.gartner.com/smarterwithgartner/2-megatrends-dominate-the-gartner-hype-cycle-for-artificial-intelligence-2020/ [accessed: January 14th 2022].

  2. 2.

    Online: https://jupyter.org/ [accessed: January 14th 2022].

  3. 3.

    Online: https://colab.research.google.com/ [accessed: January 14th 2022].

  4. 4.

    Note: Hyperparameters define the working of the ML algorithm and through this significantly influence the performance of the algorithm for a given ML problem.

  5. 5.

    Online: https://ec.europa.eu/growth/smes/sme-definition_en [accessed: January 14th 2022].

  6. 6.

    Online: https://www.maxqda.com/ [accessed: January 14th 2022].

References

  1. Abbassi, A., Kitchens, B., Faizan, A.: The risks of AutoML and how to avoid them (2019). https://hbr.org/2019/10/the-risks-of-automl-and-how-to-avoid-them

  2. Alsheibani, S., Cheung, Y., Messom, C.: Artificial intelligence adoption: AI-readiness at firm-level. In: Proceedings of the Twenty-Second Pacific Asia Conference on Information Systems (PACIS), p. 37 (2018)

    Google Scholar 

  3. Amershi, S., et al.: Software engineering for machine learning: a case study. In: 2019 IEEE/ACM 41st International Conference on Software Engineering: Software Engineering in Practice (ICSE-SEIP), pp. 291–300. IEEE (2019). https://doi.org/10.1109/ICSE-SEIP.2019.00042

  4. Assante, D., Castro, M., Hamburg, I., Martin, S.: The use of cloud computing in SMEs. Procedia Comput. Sci. 83, 1207–1212 (2016)

    Article  Google Scholar 

  5. Bauer, M., van Dinther, C., Kiefer, D.: Machine learning in SME: an empirical study on enablers and success factors. In: AMCIS 2020 Proceedings (2020)

    Google Scholar 

  6. Brynjolfsson, E., McAfee, A.: The business of artificial intelligence: What it can - and cannot - do for your organization (2017). https://hbr.org/2017/07/the-business-of-artificial-intelligence

  7. Charran, E., Sweetman, S.: AI maturity and organizations: Understanding AI maturity (2020)

    Google Scholar 

  8. Chatterjee, S., Rana, N.P., Dwivedi, Y.K., Baabdullah, A.M.: Understanding AI adoption in manufacturing and production firms using an integrated tam-toe model. Technol. Forecast. Soc. Change 170, 120880 (2021). https://doi.org/10.1016/j.techfore.2021.120880

    Article  Google Scholar 

  9. Coleman, S., Göb, R., Manco, G., Pievatolo, A., Tort-Martorell, X., Reis, M.S.: How can SMEs benefit from big data? Challenges and a path forward. Qual. Reliab. Eng. Int. 32(6), 2151–2164 (2016)

    Article  Google Scholar 

  10. Crisan, A., Fiore-Gartland, B.: Fits and starts: enterprise use of AutoML and the role of humans in the loop. In: Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems, pp. 1–15 (2021)

    Google Scholar 

  11. Davenport, T.H., Patil, D.J.: Data scientist: the sexiest job of the 21st century. Harv. Bus. Rev. (2012). https://hbr.org/2012/10/data-scientist-the-sexiest-job-of-the-21st-century

  12. Domingos, P.: A few useful things to know about machine learning. Commun. ACM 55(10), 78–87 (2012). https://doi.org/10.1145/2347736.2347755

    Article  Google Scholar 

  13. Earley, S.: There is no AI without IA. IT Prof. 18(3), 58–64 (2016)

    Article  Google Scholar 

  14. Feurer, M., Hutter, F.: Hyperparameter optimization. In: Hutter, F., Kotthoff, L., Vanschoren, J. (eds.) Automated Machine Learning. TSSCML, pp. 3–33. Springer, Cham (2019). https://doi.org/10.1007/978-3-030-05318-5_1

    Chapter  Google Scholar 

  15. Feurer, M., Klein, A., Eggensperger, K., Springenberg, J.T., Blum, M., Hutter, F.: Auto-sklearn: efficient and robust automated machine learning. In: Hutter, F., Kotthoff, L., Vanschoren, J. (eds.) Automated Machine Learning. TSSCML, pp. 113–134. Springer, Cham (2019). https://doi.org/10.1007/978-3-030-05318-5_6

    Chapter  Google Scholar 

  16. Fountaine, T., McCarthy, B., Saleh, T.: Building the AI-powered organization: technology isn’t the biggest challenge. Culture is. Harv. Bus. Rev. 97(4), 62–73 (2019)

    Google Scholar 

  17. Fuller-Love, N.: Management development in small firms. Int. J. Manage. Rev. 8(3), 175–190 (2006). https://doi.org/10.1111/j.1468-2370.2006.00125.x

    Article  Google Scholar 

  18. Ghobakhloo, M., Hong, T.S., Sabouri, M.S., Zulkifli, N.: Strategies for successful information technology adoption in small and medium-sized enterprises. Information 3(1), 36–67 (2012). https://doi.org/10.3390/info3010036

    Article  Google Scholar 

  19. Hanussek, M., Blohm, M., Kintz, M.: Can AutoML outperform humans? An evaluation on popular OpenML datasets using AutoML benchmark. In: AIRC 2020 Conference Proceedings (2020)

    Google Scholar 

  20. Hill, C., Bellamy, R., Erickson, T., Burnett, M.: Trials and tribulations of developers of intelligent systems: a field study. In: 2016 IEEE Symposium on Visual Languages and Human-Centric Computing, pp. 162–170. IEEE, Piscataway (2016). https://doi.org/10.1109/VLHCC.2016.7739680

  21. Iftikhar, N., Nordbjerg, F.E.: Adopting artificial intelligence in Danish SMEs - barriers to become a data driven company, its solutions and benefits. In: Proceedings of the 2nd International Conference on Innovative Intelligent Industrial Production and Logistics (IN4PL 2021) (2021)

    Google Scholar 

  22. Jöhnk, J., Weißert, M., Wyrtki, K.: Ready or not, AI comes–an interview study of organizational AI readiness factors. Bus. Inf. Syst. Eng. 63(1), 5–20 (2021)

    Article  Google Scholar 

  23. Magoulas, R., Swoyer, S.: AI-adoption in the enterprise 2020 (2020)

    Google Scholar 

  24. Mannar, K.: The ROI of AI (2019). https://www.accenture.com/us-en/insights/artificial-intelligence/roi-artificial-intelligence

  25. Mayring, P.: Qualitative content analysis. Forum Qual. Soc. Res. 1(2), 159–176 (2000)

    Google Scholar 

  26. Merkens, H.: Stichproben bei qualitativen studien. In: Friebertshäuser, B., Prengel, A. (eds.) Handbuch Qualitative Forschungsmethoden in der Erziehungswissenschaft, pp. 97–106. Weinheim/München: Juventa. journal=Zeitschrift für Pädagogik, München (1998)

    Google Scholar 

  27. Miles, M.B., Huberman, A.M.: Organization Change: Theory and Practice. SAGE, New Delhi (1994)

    Google Scholar 

  28. Miller, S., Debbie, H.: The quant crunch: how the demand for data science skills is disrupting the job market (2017)

    Google Scholar 

  29. Mittal, S., Khan, M.A., Romero, D., Wuest, T.: A critical review of smart manufacturing and industry 4.0 maturity models: implications for small and medium-sized enterprises (SMEs). J. Manuf. Syst. 49, 194–214 (2018). https://doi.org/10.1016/j.jmsy.2018.10.005

    Article  Google Scholar 

  30. Mohr, F., Wever, M., Hüllermeier, E.: Ml-plan: automated machine learning via hierarchical planning. Mach. Learn. 107(8–10), 1495–1515 (2018). https://doi.org/10.1007/s10994-018-5735-z

    Article  MathSciNet  MATH  Google Scholar 

  31. Muller, M., et al.: How data science workers work with data. In: Brewster, S., Fitzpatrick, G., Cox, A., Kostakos, V. (eds.) Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems. pp. 1–15. ACM, New York (2019). https://doi.org/10.1145/3290605.3300356

  32. OECD: The digital transformation of SMEs (2021). https://doi.org/10.1787/20780990

  33. Oliveira, T., Fraga, M.: Literature review of information technology adoption models at firm level. Electron. J. Inf. Syst. Eval. 14(1), 110–121 (2011)

    Google Scholar 

  34. Olson, R.S., Bartley, N., Urbanowicz, R.J., Moore, J.H.: Evaluation of a tree-based pipeline optimization tool for automating data science. In: Neumann, F. (ed.) Proceedings of the Genetic and Evolutionary Computation Conference 2016, pp. 485–492. ACM, New York (2016). https://doi.org/10.1145/2908812.2908918

  35. Passi, S., Jackson, S.J.: Trust in data science: collaboration, translation, and accountability in corporate data science projects. In: Proceedings of the ACM on Human-Computer Interaction, vol. 2, issue number (CSCW), pp. 1–28 (2018)

    Google Scholar 

  36. Patel, K., Fogarty, J., Landay, J.A., Harrison, B.: Investigating statistical machine learning as a tool for software development. In: Czerwinski, M. (ed.) Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, p. 667. ACM Digital Library, ACM, New York (2008). https://doi.org/10.1145/1357054.1357160

  37. Pumplun, L., Tauchert, C., Heidt, M.: A new organizational chassis for artificial intelligence - exploring organizational readiness factors. In: Proceedings of the 27th European Conference on Information Systems, Stockholm-Uppsala, Sweden (2019)

    Google Scholar 

  38. Purdy, M., Daugherty, P.: Why artificial intelligence is the future of growth (2016)

    Google Scholar 

  39. Reder, B.: Studie machine learning/deep learning 2019 (2019)

    Google Scholar 

  40. Rogers, E.M.: Diffusion of Innovations, 4th edn. Free Press, New York (1995)

    Google Scholar 

  41. Rowsell-Jones, A., Howard, C.: 2019 CIO survey: CIOS have awoken to the importance of AI (2019). https://www.gartner.com/en/documents/3897266/2019-cio-survey-cios-have-awoken-to-the-importance-of-ai

  42. Schlögl, S., Postulka, C., Bernsteiner, R., Ploder, C.: Artificial intelligence tool penetration in business: adoption, challenges and fears. In: Uden, L., Ting, I.-H., Corchado, J.M. (eds.) KMO 2019. CCIS, vol. 1027, pp. 259–270. Springer, Cham (2019). https://doi.org/10.1007/978-3-030-21451-7_22

    Chapter  Google Scholar 

  43. Studer, S., et al.: Towards CRISP-ML(Q): a machine learning process model with quality assurance methodology. Mach. Learn. Knowl. Extr. 3(2), 392–413 (2021). https://doi.org/10.3390/make3020020

    Article  Google Scholar 

  44. Swearingen, T., Drevo, W., Cyphers, B., Cuesta-Infante, A., Ross, A., Veeramachaneni, K.: ATM: a distributed, collaborative, scalable system for automated machine learning. In: Nie, J.Y., Obradovic, Z., Suzumura, T., Ghosh, R., Nambiar, R., Wang, C. (eds.) 2017 IEEE International Conference on Big Data, pp. 151–162. IEEE, Piscataway (2017). https://doi.org/10.1109/BigData.2017.8257923

  45. Tornatzky, L., Fleischer, M.: The Process of Technology Innovation. Lexington Books, Lexington (1990)

    Google Scholar 

  46. Tuggener, L., et al.: Automated machine learning in practice: state of the art and recent results. In: Geiger, M. (ed.) 6th Swiss Conference on Data Science, pp. 31–36. IEEE, Piscataway (2019). https://doi.org/10.1109/SDS.2019.00-11

  47. Ulrich, M., Bachlechner, D.: Wirtschaftliche bewertung von ki in der praxis – status quo, methodische ansätze und handlungsempfehlungen. HMD Praxis der Wirtschaftsinformatik 57(1), 46–59 (2020). https://doi.org/10.1365/s40702-019-00576-9

  48. Vicario, G., Coleman, S.: A review of data science in business and industry and a future view. Appl. Stoch. Models Bus. Ind. 36(1), 6–18 (2020)

    Article  MathSciNet  Google Scholar 

  49. Vossen, G., Lechtenbörger, J., Fekete, D.: Big data in kleinen und mittleren unternehmen: Eine empirische bestandsaufnahme. Technical report, Arbeitsberichte des Instituts für Wirtschaftsinformatik. Münster (2015)

    Google Scholar 

  50. Wang, D., et al.: How much automation does a data scientist want? arXiv preprint arXiv:2101.03970 (2021)

  51. Wang, D., et al.: Human-AI collaboration in data science. In: Proceedings of the ACM on Human-Computer Interaction, vol. 3, issue number (CSCW), pp. 1–24 (2019). https://doi.org/10.1145/3359313

  52. Yao, Q., et al.: Taking human out of learning applications: a survey on automated machine learning. arXiv preprint arXiv:2101.03970 (2018)

  53. Zöller, M.A., Huber, M.F.: Benchmark and survey of automated machine learning frameworks. J. Artif. Intell. Res. 70, 409–474 (2021)

    Article  MathSciNet  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Stephan Schlögl .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2022 Springer Nature Switzerland AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Olsowski, S., Schlögl, S., Richter, E., Bernsteiner, R. (2022). Investigating the Potential of AutoML as an Instrument for Fostering AI Adoption in SMEs. In: Uden, L., Ting, IH., Feldmann, B. (eds) Knowledge Management in Organisations. KMO 2022. Communications in Computer and Information Science, vol 1593. Springer, Cham. https://doi.org/10.1007/978-3-031-07920-7_28

Download citation

  • DOI: https://doi.org/10.1007/978-3-031-07920-7_28

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-07919-1

  • Online ISBN: 978-3-031-07920-7

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics