Abstract
The development of the global manufacturing supply chain in the fashion industry has had a significant impact on the people and the planet with powerful brands, retailers and designers driving impactful marketing campaigns and pushing consumption to unprecedented levels. In a world that is using resources, almost to depletion, for the pursuit of fashion newness, and with consumers on a mission to obtain absolute value, many countries are still being exploited and left in poverty with obsolete business contracts due to demand forecasting. Net sales for many top brands, such as Adidas, are rising substantially in ‘New Emerging Markets’. The questions, however, remain: what is the impact on these economies, who are the wider stakeholders and how far in the fashion chain is this profit felt? What does value mean in the supply chain? By working and developing much more closely relationships, skill sharing and collaborations a new perspective and economy can be generated in the fashion industry.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
References
Becker-Olsen, K., & Potucek, S. (2013). Greenwashing. In: Idowu, S. O., Capaldi, N., Zu, L., & Gupta, A. D. (Eds.), Encyclopedia of corporate social responsibility. : Springer. Retrieved May 6, 2021. https://doi.org/10.1007/978-3-642-28036-8_104
Brooksworth, F., Mogaji, E., & Bosah, G. (2022a). Fashion marketing in emerging economies: Conclusion and research agenda. In F. Brooksworth, E. Mogaji, & G. Bosah (Eds.), Fashion marketing in emerging economies—Strategies, tools and insights for fashion brands (pp. 1–16). Springer.
Brooksworth, F., Mogaji, E., & Bosah, G. (2022b). Fashion marketing in emerging economies volume II: South American, Asian and African perspectives. In F. Brooksworth, E. Mogaji, & G. Bosah (Eds.), Fashion marketing in emerging economies volume II: South American, Asian and African perspectives (pp. 234–254). Springer.
Bruntland, H. (1987). ‘Our common future report’ Report of the World Commission on Environment and Development, (2000).
Chester, A (2021) Laudes Foundation. Retrieved May 14, 2021, from https://www.laudesfoundation.org
Competition and Marketing Authority. (2021). Retrieved July 12, 2021, from https://www.gov.uk/government/news/green-claims-cma-sets-out-the-wdos-and-don-ts-for-businesses
Delta Framework. (2021). Retrieved May 14, 2021, from https://www.deltaframework.org/about/
Edie Newsroom. (2021). UN Global climate pledges will only reduce emissions by 1% this decade. Retrieved February 26, 2021, from https://www-edie-net.cdn.ampproject.org/c/s/www.edie.net/amp-news/9/UN%2D%2DGlobal-climate-pledges-will-only-reduce-emissions-by-1%2D%2Dthis-decade/
Fashion on Climate. (2020). Retrieved May 14, 2021, from https://www.globalfashionagenda.com/publications-and-policy/fashion-on-climate
Forum for the Future. (2021) Cotton2040. Retrieved May 14, 2021, from https://www.forumforthefuture.org/cotton-2040
Greenhouse Gas Protocol Organisation. (2021). The GHD Calculation Tool. Retrieved 15.5.21 https://ghgprotocol.org
H & M Sustainability Performance Report. (2020). https://hmgroup.com/wp-content/uploads/2021/03/HM-Group-Sustainability-Performance-Report-2020.pdf
Harding, R., Kazmin, A., & Weinland, D. (2020, January 28). Spectre of stagflation looms over India and China. The Financial Times. https://www.ft.com/content/1dcaab2a-40e3-11ea-bdb5-169ba7be433d
Higg Index. (2020). Retrieved October 15, 2020, from https://apparelcoalition.org/collaboration-impact
International Monetary Fund. (2021). World Trade Growth of Textile Exports (2019). Retrieved May 12, 2021, from https://www.imf.org/en/home
Kaur, J., Mogaji, E., Wadera, D., & Gupta, S. (2022). Sustainable consumption practices in Indian households: A saga of environment management linked to Indian ethos and generational differences. Society and Business Review, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/SBR-08-2021-0132
Luthra, S. et al. (2019). An analysis of causal relationships among challenges impeding redistributed manufacturing in emerging economies. Journal of Cleaner Production, 225, 949–962. Retrieved October 20, 2020.10.1016/j.jclepro.2019.04.011
Mogaji, E. (2021). Brand management. Palgrave Macmillan.
Mogaji, E., Adeola, O., Adisa, I., Hinson, R. E., Mukonza, C., & Kirgiz, A. C. (2022). Green marketing in emerging economies: Communication and brand perspective: An introduction. In E. Mogaji, O. Adeola, I. Adisa, R. E. Hinson, C. Mukonza, & A. C. Kirgiz (Eds.), Green marketing in emerging economies. Palgrave Studies of Marketing in Emerging Economies (pp. 1–16). Palgrave Macmillan. https://doi.org/10.1007/978-3-030-82572-0_1
Mogaji, E., Hinson, R. E., Nwoba, A. C., & Nguyen, N. P. (2021). Corporate social responsibility for women’s empowerment: A study on Nigerian banks. International Journal of Bank Marketing, 39(4), 516–540. https://doi.org/10.1108/IJBM-04-2020-0195
Mukonza, C., Hinson, R. E., Adeola, O., Adisa, I., Mogaji, E., & Kirgiz, A. C. (2021). Green marketing: An introduction. In C. Mukonza, R. E. Hinson, O. Adeola, I. Adisa, E. Mogaji, & A. C. Kirgiz (Eds.), Green marketing in emerging markets. Palgrave Studies of Marketing in Emerging Economies (pp. 3–14). Palgrave Macmillan. https://doi.org/10.1007/978-3-030-74065-8_1
Nguyen, N. P., & Mogaji, E. (2021b). Financial inclusion for women in the informal economy: An SDG agenda post pandemic. In O. Adeola (Ed.), Gendered perspectives on Covid-19 Recovery in Africa. Palgrave Macmillan. https://doi.org/10.1007/978-3-030-88152-8_12
Nguyen, N. P., & Mogaji, E. (2022b). A Theoretical Framework for the Influence of Green Marketing Communication on Consumer Behaviour in Emerging Economies. In E. Mogaji, O. Adeola, I. Adisa, R. E. Hinson, C. Mukonza, & A. C. Kirgiz (Eds.), Green marketing in emerging economies. Palgrave Studies of Marketing in Emerging Economies (pp. 253–274). Palgrave Macmillan. https://doi.org/10.1007/978-3-030-82572-0_11
Nguyen, P., & Mogaji, E. (2021a). Brand development through sustainability certifications in emerging markets: Adoption of B Corporation Certification in Vietnam. In O. Adeola, R. Hinson, & A. Sakkthivel (Eds.), Marketing communications and brand development in emerging markets (pp. 34–45).
Nguyen, P. N., & Mogaji, E. (2022a). Emerging economies in fashion global value chain: Brand positioning and managerial implications. In F. Brooksworth, E. Mogaji, & G. Bosah (Eds.), Fashion marketing in emerging economies—Strategies, tools and insights for fashion brands (pp. 234–345). Springer.
OECD. (2015). G20/OECD Principles of Corporate Governance. OECD Publishing. Retrieved May 12, 2021, from https://www.oecd.org. https://doi.org/10.1787/9789264236882-en
OECD ‘Going for Growth Report 2021 Shaping A Vibrant Recovery’. (2021). Retrieved May 12, 2021, from https://www.oecd.org
Ohana Public Affairs. (2021). Everything you need to know about the EU’s upcoming sustainable product initiative. Retrieved May 14, 2021, from https://www.ohanapublicaffairs.eu/en/2021/04/27/everything-you-need-to-know-about-the-eus-upcoming-sustainable-product-initiative/
Organic Cotton Accelerator. (2021). Retrieved July 16, 2021, from https://www.organiccottonaccelerator.org/who-we-are
Paksoy, T., Weber, G-W., & Huber, S. (2011). Lean and green supply chain management. International Series in Operational Management & Management Science, Volume 273.
Science Based Targets. (2021). Retrieved May 14, 2021, from https://sciencebasedtargets.org/resources/legacy/2018/12/SBT_Value_Chain_Report-1.pdf
Shahbandeh, M. (2021). Share in world exports of the leading clothing exporters (2019). Retrieved May 12, 2021, from https://www.statista.com/statistics
Statista. (2021). ‘Leading Cotton Producing Countries Worldwide 2019/2020’ (2021). Retrieved May 14, 2021, from https://www.statista.com/statistics/263055/cotton-production-worldwide-by-top-countries/
Textile Exchange. (2020). Preferred-fiber materials report. Retrieved May 12, 2021, from https://store.textileexchange.org/product/2020-preferred-fiber-materials-report/
US Department of Agriculture. (2020). Leading cotton producing countries worldwide in 2019/2020 (in 1000 metric tons). Statista. Statista Inc. Retrieved July 16, 2021, from https://www.statista.com/statistics/263055/cotton-production-worldwide-by-top-countries/
Workers Rights Consortium. (2020). Hunger in the Apparel Industry. Retrieved May 12 2021, from https://www.workersrights.org/our-work/research-reports/
WRAP. (2020). Sustainable Fashion and Textiles. Retrieved 12.5.21 https://wrap.org.uk/taking-action/textiles Accessed 12.5.21
Zink, T., & Geyer, R. (2016). There is no such thing as a green product. Stanford Social Innovation Review Spring 2016. Retrieved October 15, 2020, from https://www.researchgate.net/publication/295010725_There_Is_No_Such_Thing_as_a_Green_Product, https://hmgroup.com/media/news/financial-reports/2020/4/3621956.html
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Appendix
Appendix
Rights and permissions
Copyright information
© 2023 The Author(s), under exclusive license to Springer Nature Switzerland AG
About this chapter
Cite this chapter
Mackie, L., Campbell, D. (2023). Sustainability and the Supply Chain. In: Brooksworth, F., Mogaji, E., Bosah, G. (eds) Fashion Marketing in Emerging Economies Volume I. Palgrave Studies of Marketing in Emerging Economies. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-07326-7_7
Download citation
DOI: https://doi.org/10.1007/978-3-031-07326-7_7
Published:
Publisher Name: Palgrave Macmillan, Cham
Print ISBN: 978-3-031-07325-0
Online ISBN: 978-3-031-07326-7
eBook Packages: Business and ManagementBusiness and Management (R0)