Abstract
The amelioration of website’s relationship with search engines is one of the most advanced Internet marketing strategies in today’s businesses, through the improvement of the sites content. Search engine optimization (SEO) interests in how search engines work and computer-programmed algorithms, which determine the behavior of the search engine, and what people are searching. As soon as the site appears in higher ranking on the search results page, the increasing number of visitors coming to the site via the search engine may be converted into customers. For business web analytics, GuinRank is one of new and innovative websites designed to help marketers managing content. This paper aims to clarify how to work with sites analysis tools and to demonstrate their importance in improving the sites relationship with search engines. Therefore, by adopting the descriptive approach and the interview method in collecting data, the study attempts to explain the functioning mechanism of the site “GuinRank” and analyze its main tools. The website data analysis produces keywords that better present the organizations website and makes them clear for the search engines to give accurate results. It is a professional tool for search engine optimization, which makes the site getting a better ranking on Google, by using better keywords. Through the artificial intelligence of the site (GuinRank), it is possible to coordinate better content that Google prefers. It also searches for gaps in the text in a record time and analyzes the level of competition comparing to the biggest competitors on the virtual space.
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Notes
- 1.
A site’s Alexa rank is based on estimates of traffic and visitor engagement over a period spanning the last 3 months and serves as a useful metric for judging a website’s overall popularity in relation to all other currently live websites.
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Acknowledgments
We would sincerely like to express our gratitude to Mr. Engineer Hashem Ahmed for precious information about the GuinRank Website. This work has benefited tremendously from the discussions we have had with him.
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Bentameur, K., Belmihoub, I. (2022). Advances in Search Engine Optimization Through Web Analytics Development: GuinRank’s Web Analytics Case Study. In: Sedkaoui, S., Khelfaoui, M., Benaichouba, R., Mohammed Belkebir, K. (eds) International Conference on Managing Business Through Web Analytics . Springer, Cham. https://doi.org/10.1007/978-3-031-06971-0_23
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