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Using the Digital Ecosystem in Tourism Clusters in Green Tourism

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Ecosystems Without Borders (EcoSystConfKlgtu 2021)

Abstract

The use of the digital ecosystem makes it possible to optimize the activities of the tourism cluster. The digital ecosystem makes it possible to implement a convenient digital interface for communication between the participants of the tourism cluster, as well as active and potential consumers of tourist services. The presence of a single technological platform allows for a synergetic effect in the interaction between the participants of the tourism cluster. The digital ecosystem is useful for large and small participants of the tourism market. Large travel companies, thanks to the digital ecosystem, have the opportunity to significantly expand the markets for their services. In turn, small travel companies through the digital ecosystem can occupy their niche in the tourism market and even successfully compete with large competitors. Automation of business processes based on the use of the digital ecosystem makes it possible to reduce the costs of travel companies and, thus, it allows to reduce the cost of travel services. Due to the fact that customers have the opportunity to choose and order tourist services based on the use of convenient and familiar procedures, this contributes to improving the quality of tourist services provided. Digital ecosystems create additional opportunities for the implementation of their services by enterprises of the tourism industry.

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Correspondence to Sergey Yekimov .

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Yekimov, S., Sobirov, B., Turdibekov, K., Aimova, M., Goncharenko, M. (2022). Using the Digital Ecosystem in Tourism Clusters in Green Tourism. In: Polyakov, R. (eds) Ecosystems Without Borders. EcoSystConfKlgtu 2021. Lecture Notes in Networks and Systems, vol 474. Springer, Cham. https://doi.org/10.1007/978-3-031-05778-6_11

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