Abstract
A widely held belief in organizations is that small groups represent an ideal configuration for idea generation, in spite of much experimental evidence demonstrating a production loss effect. In this chapter, we review the main causes of this effect and argue that such studies provide an imperfect view of creative collaboration, because participants interacting in classical studies on brainstorming cannot be said to constitute a true group. We introduce a social identity perspective on brainstorming and explore some of its repercussions for improving creative performance in groups. In particular, recent technological developments involving virtual environment technology offer the potential means for organizations to truly benefit from the creative potential of groups.
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Nelson, J., Guegan, J. (2022). Creative Collaboration in Groups. In: Lubart, T., et al. Homo Creativus. Creativity in the Twenty First Century. Springer, Cham. https://doi.org/10.1007/978-3-030-99674-1_6
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