This chapter dissects the femvertising narratives of the oral contraceptive product Yasmin, specifically the ways they represent women’s sexual agency and reproductive rights via both their ‘successful’ and ‘unsuccessful’ campaigns for the Chinese market in 2016 and 2020. It also attends to the rhetoric of social media criticisms of the 2020 commercial. Scrutinizing representational messages against both audience reception and Chinese (post)feminism’s unique trajectory and current status, this study presents a case where reproductive politics, a market-state-feminist complex and female empowerment campaigns intersect in the context of modern China. This chapter finds a consistent maneuver of women’s sexual agency as material and immaterial power in Yasmin’s commercials, despite the fact that the 2020 controversial commercial is often seen as a retrograde step. It concludes that the Yasmin campaigns exemplify a cultural politic of femvertising with Chinese characteristics, grafting feminist rhetoric onto the state project of postfeminism.