Abstract
E-advertising has become an indispensable tool for companies to advertise their goods and services since social media networks started consuming a substantial portion of people’s time. Unfortunately, with the increasing time spent by people on the internet and the lack of movement in general obesity rates in Bahrain are skyrocketing. This paper studies the relationship between food E-advertising and children’s obesity and clarifies the effect that advertising can have on consumer behavior. Throughout the related literature, the definition, and reasons of obesity in Bahrain will be established, put forward the history and effect of advertising in general and food advertising in specific.
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Affooni, A., Hamdan, A. (2022). The Relationship Between Food E-Advertising and Children’s Obesity in Bahrain. In: Hamdan, A., Harraf, A., Arora, P., Alareeni, B., Khamis Hamdan, R. (eds) Future of Organizations and Work After the 4th Industrial Revolution. Studies in Computational Intelligence, vol 1037. Springer, Cham. https://doi.org/10.1007/978-3-030-99000-8_13
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