Skip to main content

Cultural Competence to Cultural Obsolescence: Drug Use, Stigma and Consumerism

  • Chapter
  • First Online:
Drugs, Identity and Stigma

Abstract

Using the concept of the drug apartheid, this chapter explores how, within an epoch of neoliberal consumer capitalism, a hierarchy of substance use exists; with the righteous consumption of licit drugs inferring cultural competence and effective citizenship whilst inappropriate drug use infers cultural obsolescence, the failure of users to abide by neoliberal notions of responsible consumption and play a productive role in society. In doing so, we argue that it is only through a consideration of the position and outcomes of all drug consumption within the ever-evolving context of consumerism, that we can fully locate the historical and contemporary existence, application and consequences of stigmatisation and illustrate the purposeful role this serves in ensuring the smooth order of the socio-economic status quo.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Subscribe and save

Springer+ Basic
EUR 32.99 /Month
  • Get 10 units per month
  • Download Article/Chapter or Ebook
  • 1 Unit = 1 Article or 1 Chapter
  • Cancel anytime
Subscribe now

Buy Now

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 109.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 139.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 139.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Similar content being viewed by others

References

  • Askew, R., and M. Salinas. 2019. Status, stigma and stereotype: How drug takers and drug suppliers avoid negative labelling by virtue of their ‘conventional’ and ‘law-abiding’ lives. Criminology and Criminal Justice 19 (3): 311–327.

    Article  Google Scholar 

  • Atkinson, A., and H. Sumnall. 2020. ‘Zombies’, ‘cannibals’, and ‘super humans’: A quantitative and qualitative analysis of UK news media reporting of the cathinone psychostimulants labelled ‘monkey dust.’ Drugs: Education, Prevention and Policy. https://doi.org/10.1080/09687637.2020.1799944.

    Article  Google Scholar 

  • Ayres, T.C. 2019. Substance Use in the night-time economy: Deviant leisure? In Deviant leisure: A criminological perspectives on leisure and harm, ed. T. Raymen and O. Smith, 135–160. Basingstoke: Palgrave Macmillan.

    Chapter  Google Scholar 

  • Ayres, T.C. 2020. Substances: The luxurious, the sublime and the harmful. In Crime, Harm and Consumerism, ed. S. Hall, T. Kuldova, and M. Horsley, 108–122. London: Routledge.

    Chapter  Google Scholar 

  • Ayres, T.C., and Y. Jewkes. 2012. The haunting spectacle of crystal meth: A media created mythology. Crime Media Culture 8 (3): 315–332.

    Article  Google Scholar 

  • Ayres, T.C., and S. Taylor. 2020. Media and intoxication: Media representations of the intoxicated. In Cultures of intoxication: Key issues and debates, ed. F. Hutton, 239–261. Basingstoke: Palgrave Macmillan.

    Chapter  Google Scholar 

  • Ayres, T.C., and S. Taylor. 2022. Drug markets and drug dealing: Time to move on. In Understanding drug dealing and illicit drug markets: National and international perspectives, ed. T.C. Ayres and C. Ancrum. Oxon: Routledge.

    Google Scholar 

  • Bancroft, A. 2009. Drugs, intoxication and society. Cambridge: Polity Press.

    Google Scholar 

  • Baudrillard, J. 1998. Consumer society: Myths and structures. London: Sage.

    Book  Google Scholar 

  • Bauman, Z. 1995. Life in fragments: Essays in postmodern morality. London: Wiley-Blackwell.

    Google Scholar 

  • Bauman, Z. 2000. Liquid modernity. Cambridge: Polity Press.

    Google Scholar 

  • Bauman, Z. 2001. Consuming life. Journal of Consumer Culture 1 (1): 9–29.

    Article  Google Scholar 

  • Bauman, Z. 2004. Wasted lives: Modernity and its outcasts. Cambridge: Polity.

    Google Scholar 

  • Bauman, Z. 2007. Collateral casualties of consumerism. London: Sage.

    Book  Google Scholar 

  • Becker, H. 1963. Outsiders. New York: The Free Press.

    Google Scholar 

  • Begley, E., J. McVeigh, and V. Hope. 2017. Image and performance enhancing drugs: 2016 national survey results. Liverpool: Liverpool John Moores University.

    Google Scholar 

  • Berridge, V. 2013. Demons: Our changing attitudes to alcohol, tobacco and drugs. Oxford: OUP.

    Google Scholar 

  • Binns, D. 2013. Champagne ‘war’ in bar leaves tycoons with £131,000 bill. The Metro, October 10. Retrieved from https://metro.co.uk/2013/10/10/champagne-war-in-bar-leavestycoons-with-131000-bill-4142369/.

  • Brown, K., and E. Wincup. 2020. Producing the vulnerable subject in English drug policy. International Journal of Drug Policy 80: 102525.

    Article  Google Scholar 

  • Buchanan, J. 2015. Ending prohibition with a hangover. British Journal of Community Justice 13 (1): 55–74.

    Google Scholar 

  • Burlow, J. 1986. An economic theory of planned obsolescence. The Quarterly Journal of Economics 101 (4): 729–749.

    Article  Google Scholar 

  • Chang, J., L. Dubbin, and J. Shim. 2016. Negotiating substance use stigma: The role of cultural health capital in provider-patient interactions. Sociology of Health and Illness 38 (1): 90–108.

    Article  Google Scholar 

  • Cohen, S. 1971. Images of deviance. Harmondsworth: Penguin Books.

    Google Scholar 

  • Douglas, M. 1966. Purity and danger. London: Routledge.

    Google Scholar 

  • Elliot, F. 2021. Middle-class drug users share blame for deaths of black children ‘pimped by crime bosses, says David Lammy. The Independent, May 16. Retrieved from https://inews.co.uk/news/politics/midle-class-drug-users-black-children-deaths-david-lammy-1003632.

  • Engel, L., S. Bright, M. Barratt, et al. 2020. Positive drug stories: Possibilities for agency and positive subjectivity for harm reduction. Addiction Research & Theory. https://doi.org/10.1080/16066359.2020.1837781.

    Article  Google Scholar 

  • Fountain, J., H. Bartlett, P. Griffiths, et al. 1999. Why say no? Reasons given by young people for not using drugs. Addiction Research 7 (4): 339–353.

    Article  Google Scholar 

  • Goffman, E. 1963. Stigma: Notes on the management of spoiled identity. Englewood Cliffs, NJ: Prentice-Hall.

    Google Scholar 

  • Goodwin, I., and C. Griffin. 2017. Neoliberalism, alcohol and identity: A symptomatic reading of young people’s drinking cultures in a digital world. In Youth drinking cultures in a digital world: Alcohol, social media and cultures of intoxication, ed. A. Lyons, T. McCreanor, I. Goodwin, et al., 15–30. Abingdon: Routledge.

    Chapter  Google Scholar 

  • Hall, A., and G. Antonopoulos. 2016. Fake meds online: The internet and the transnational market in illicit pharmaceuticals. Basingstoke: Palgrave Macmillan.

    Book  Google Scholar 

  • Hall, S., S. Winlow, and C. Ancrum. 2008. Criminal identities and consumer culture. Collumpton: Willan.

    Google Scholar 

  • Harvey, D. 2007. A brief history of neoliberalism. Oxford: Oxford University Press.

    Google Scholar 

  • Hayward, K., and T. Turner. 2019. Be more VIP’: Deviant leisure and hedonistic excess in Ibiza’s ‘Disneyized’ party spaces. In Deviant leisure: A criminological perspectives on leisure and harm, ed. T. Raymen and O. Smith, 105–134. Basingstoke: Palgrave MacMillan.

    Chapter  Google Scholar 

  • Ivsins, A., and K. Yake. 2020. Looking beyond harm: Meaning and purpose of substance use in the lives of marginalized people who use drugs. Drugs: Education, Prevention and Policy 27 (1): 27–36.

    Google Scholar 

  • Loe, M. 2001. Fixing broken masculinity: Viagra as a technology for the production of gender and sexuality. Sexuality and Culture 5: 97–125.

    Article  Google Scholar 

  • Lustig, R., L. Schmidt, and C. Brindis. 2012. The toxic truth about sugar. Nature 482: 27–29.

    Article  Google Scholar 

  • McCafferty, C., L. Shan, R. Mooney, et al. 2019. How do adults define the treats they give to children? A thematic analysis. Appetite 133: 115–122.

    Article  Google Scholar 

  • Monaghan, M., and H. Yeomans. 2016. Mixing drink and drugs: ‘Underclass’ politics, the recovery agenda and the partial convergence of English alcohol and drugs policy. International Journal of Drug Policy 37: 122–128.

    Article  Google Scholar 

  • ONS. 2020. Drug misuse in England and Wales: Year ending March 2020. London: ONS.

    Google Scholar 

  • Parker, R., and P. Aggleton. 2003. HIV and AIDS-related stigma and discrimination: A conceptual framework and implications for action. Social Science & Medicine 57: 13–24.

    Article  Google Scholar 

  • Pickard, H. 2020. What we’re not talking about when we talk about addiction. Hastings Center Report 50 (4): 37–46.

    Article  Google Scholar 

  • Pryce, S. 2012. Fixing drugs: The politics of drug prohibition. Basingstoke: Palgrave Macmillan.

    Book  Google Scholar 

  • Radcliffe, P., and A. Stevens. 2008. Are drug treatment services only for ‘thieving junkie scumbags’? Drug users and the management of stigmatised identities. Social Science & Medicine 67 (7): 1065–1073.

    Article  Google Scholar 

  • Reinarman, C. 1994. The social construction of drug scares. In Constructions of deviance: Social power, context, and lnteraction, ed. P. Adler and P. Adler, 92–104. Belmont: Wadsworth.

    Google Scholar 

  • Reith, G. 2004. Consumption and its discontents: Addiction, identity and the problems of freedom. The British Journal of Sociology 55: 283–300.

    Article  Google Scholar 

  • Roberts, M. 2009. What does the public really think about addiction and its treatment? Report on the findings of a DrugScope/ICM poll. Druglink July/August.

    Google Scholar 

  • Rosenberg, H., C. Baylen, S. Murray, et al. (2008). Attributions for abstinence from illicit drugs by university students. Drugs: Education, Prevention and Policy 15 (4): 365–377.

    Google Scholar 

  • Seddon, T. 2016. Inventing drugs: A genealogy of a regulatory concept. Journal of Law and Society 43 (3): 393–415.

    Article  Google Scholar 

  • Szasz, T. 2003. Ceremonial chemistry: The ritual persecution of drugs, addicts and pushers. Revised. New York: Syracuse Press.

    Google Scholar 

  • Siddique, H. 2018. Middle-class cocaine users are hypocrites, says Met chief. The Guardian, July 31. Retrieved from https://www.theguardian.com/society/2018/jul/31/middle-class-cocaine-users-are-hypocrites-says-met-chief-cressida-dick.

  • Singleton, N., and B. Lynam. 2009. The other half of the equation: Employers’ readiness to recruit problem drug users. Drugs and Alcohol Today 9 (1): 7–12.

    Article  Google Scholar 

  • Taylor, P. 2010. Žižek and the media. Cambridge: Polity.

    Google Scholar 

  • Taylor, S. 2008. Outside the outsiders: Media representations of drug use. Probation Journal 55 (4): 369–387.

    Article  Google Scholar 

  • Taylor, S. 2016. Moving beyond the other: A critique of the reductionist drugs discourse. Cultuur and Criminalitiet 1: 100–118.

    Google Scholar 

  • Taylor, S., J. Buchanan, and T.C. Ayres. 2016. Prohibition, privilege and the drug apartheid: The failure of drug policy reform to address the underlying fallacies of drug prohibition. Criminology and Criminal Justice 16 (4): 452–469.

    Article  Google Scholar 

  • Taylor, S., H. Beckett Wilson, G. Barrett, et al. 2018. Cannabis use in an English community: Acceptance, anxieties and the liminality of drug prohibition. Contemporary Drug Problems 45 (4): 401–424.

    Article  Google Scholar 

  • Thurnell-Read, T. 2017. ‘Did you ever hear of police being called to a beer festival?’ Discourses of merriment, moderation and ‘civilized’ drinking amongst real ale enthusiasts. The Sociological Review 65 (1): 83–99.

    Article  Google Scholar 

  • Thurnell-Read, T. 2018. The embourgeoisement of beer: Changing practices of ‘Real Ale’ consumption. Journal of Consumer Culture 18 (4): 539–557.

    Article  Google Scholar 

  • Thurnell-Read, T. 2019. A thirst for the authentic: Craft drinks producers and the narration of authenticity. The British Journal of Sociology 70 (4): 1448–1468.

    Article  Google Scholar 

  • UKDPC. 2010a. Getting Serious about Stigma: The problem with stigmatising drug users. London: UKDPC.

    Google Scholar 

  • UKDPC. 2010b. Representations of Drug Use and Drug Users in the British Press: A Content Analysis of Newspaper Coverage. London: UKDPC.

    Google Scholar 

  • Veblen, T. 1969. Theory of the leisure class. London: Penguin Books.

    Google Scholar 

  • Vernon, P. 2006. The fall and rise of kate moss. The Observer, May 14. Retrieved from https://www.theguardian.com/lifeandstyle/2006/may/14/features.woman6.

  • Ward, V. 2005. The beautiful and the damned. Vanity Fair, December. Retrieved from https://www.vanityfair.com/news/2005/12/kate-moss-200512.

  • Winlow, S., and S. Hall. 2016. Criminology and consumerism. In Criminologias alternativas, ed. P. Carlen. IEA: Buernos Aries.

    Google Scholar 

  • Winlow, S., and S. Hall. 2013. Rethinking social exclusion. London: Sage.

    Book  Google Scholar 

  • Young, J. 1971. The drugtakers. London: Paladin.

    Google Scholar 

  • Žižek, S. 1997. The plague of fantasies. London: Verso.

    Google Scholar 

  • Žižek, S. 2008. Violence. New York: Picador.

    Google Scholar 

  • Žižek, S. 2014. The impasses of consumerism. In Prix Pictet 05: Consumption, ed. teNeus. London: teNeus.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Stuart Taylor .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2022 The Author(s), under exclusive license to Springer Nature Switzerland AG

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Ayres, T., Taylor, S. (2022). Cultural Competence to Cultural Obsolescence: Drug Use, Stigma and Consumerism. In: Addison, M., McGovern, W., McGovern, R. (eds) Drugs, Identity and Stigma. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-98286-7_9

Download citation

  • DOI: https://doi.org/10.1007/978-3-030-98286-7_9

  • Published:

  • Publisher Name: Palgrave Macmillan, Cham

  • Print ISBN: 978-3-030-98285-0

  • Online ISBN: 978-3-030-98286-7

  • eBook Packages: Law and CriminologyLaw and Criminology (R0)

Publish with us

Policies and ethics