Abstract
The study aims to propose a new model for investigating factors affecting consumers’ perception of electronic payment: an empirical study on Cambodian customers by examining the relationship among several factors: perceived usefulness, perceived ease of use, trust, social influence on consumers’ perceptions toward e-payments, and consumers’ perceptions toward e-payments on intention to use. The proposed research was tested using factor analysis (FA) and structural equation modeling (SEM) with a sample size of 362 e-payment users of different ages in Phnom Penh, the capital of Cambodia, as the participants. The findings showed that the proposed model is valid, and there are significant positive relationships among the variables from the five developed hypotheses. The results of the study will indeed contribute to the National Bank of Cambodia, companies, and e-payment service providers to come up with ideas and programs for their consumers in the future.
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Pheng, S., Ou, P. (2022). Factors Affecting Consumers’ Perception of Electronic Payment: An Empirical Study on Cambodian Customers. In: Arai, K. (eds) Advances in Information and Communication. FICC 2022. Lecture Notes in Networks and Systems, vol 438. Springer, Cham. https://doi.org/10.1007/978-3-030-98012-2_4
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