Abstract
The aim of this chapter is to describe, compare and analyse the different features of corporate cultures and ecosystems in both countries. Vietnam has pursued political capitalism since the “Doi Moi” opening policy (1986) and Thailand traditionally has more liberal capitalism. This case study focuses on analysing the developments resulting from this and possible prospects for the future. Factors such as digitalisation, startup cultures, the role of women that have an impact on business ecosystems in both countries will be examined, as will the effects of the COVID-19 pandemic.
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Leypoldt, G. (2022). Vietnam and Thailand: Southeast Asian Prospects for Corporate Cultures and Ecosystems in an Asian Century. In: Pechlaner, H., Thees, H., Manske-Wang, W. (eds) The Clash of Entrepreneurial Cultures?. FGF Studies in Small Business and Entrepreneurship. Springer, Cham. https://doi.org/10.1007/978-3-030-97050-5_10
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