Skip to main content

Can Market Segmentation Support the Creation of Digitally-Enabled Product-Service Systems?—A Semi-Systematic Literature Review

  • Conference paper
  • First Online:
Smart Services Summit

Abstract

Research increasingly covers digitalization as a driver of servitization towards digitally-enabled product-service systems (PSS). These systems call for new business models and value co-creation for the development and delivery of value propositions. However, the success of a PSS strategy is dependent on the involved actors. Market segmentation is a process of examining and grouping customers and targeting them with specific value propositions. Companies can then benefit from a better understanding of customer needs and a differentiated marketing strategy that leads to competitive advantages. It seems that market segmentation could support the creation of digitally-enabled PSS. However, there seems to be only scarce literature that builds a connection between the two research fields. Therefore, this paper uses a semi-systematic literature review to identify and apprise the state of knowledge. Of the ten papers found to be relevant, only one paper can answer the research question fully. The results show a clear research gap. Nonetheless, the analysis indicates that the topic of market segmentation is often discussed in combination with value co-creation. Examining segmentation in this context could further the understanding of how a digitally-enabled PSS architecture based on market segmentation can improve an industrial business-to-business (B2B) company’s competitive position.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Subscribe and save

Springer+ Basic
EUR 32.99 /Month
  • Get 10 units per month
  • Download Article/Chapter or Ebook
  • 1 Unit = 1 Article or 1 Chapter
  • Cancel anytime
Subscribe now

Buy Now

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 129.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 169.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 169.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Similar content being viewed by others

References

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Eugen Rodel .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2022 The Author(s), under exclusive license to Springer Nature Switzerland AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Rodel, E., Ammann, P. (2022). Can Market Segmentation Support the Creation of Digitally-Enabled Product-Service Systems?—A Semi-Systematic Literature Review. In: West, S., Meierhofer, J., Mangla, U. (eds) Smart Services Summit. Progress in IS. Springer, Cham. https://doi.org/10.1007/978-3-030-97042-0_12

Download citation

Publish with us

Policies and ethics