Abstract
MacIntyre’s virtues-practices-goods-institutions framework offers an approach to confront managerial and ethical challenges in the hospitality and tourism sector. This framework is a way to operationalize the virtues expounded by Aristotle. The study expounds MacIntyre’s virtue ethics theory for the hospitality and tourism industry thriving in a commercial and competitive business environment. A sustainably fair, just, and ethical environment can be achieved through the mutually virtuous obligations of hosts (i.e., employers and employees) and guests within the hospitality/tourism industry. The study has the following objectives: first, to discuss the limitations of the virtues-practices-goods-institutions framework; second, to apply a modified virtues-practices-goods-institutions framework that is focused on organizational learning; third, to exemplify how the modified virtues-practices-goods-institutions framework applies to a specific sector in the hospitality/tourism industry and the achievement of self-growth. Finally, the study shall exemplify the inculcation of virtues through the training and mentoring of employees/students through their close collaboration with industry partners and through the commitment of its managers towards women’s development.
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Notes
- 1.
As of 2018, there are about 20.7 million households and the Philippine Institute for Development Studies identified social classes according to the following income brackets: Poor (E): Below P10,957 monthly income; Low-income but not poor (D): P10,957 to P21,914 monthly income; Lower middle (lower C): P21,914 to P43,828 monthly income; Middle (Upper C): P43,828 to P76,669 monthly income; Upper middle (Lower B): P76,669 to P131,484 monthly income; Upper middle but not rich (Upper B): P131,483 to P219,140 monthly income; Rich (A): P219,140 and above monthly income. Low income households (D and E) comprise 40.579% of total households, or 8.4 million; Low middle income (Lower C) comprises 36.232% or 7.5 million; Middle and Upper Middle (Upper C to Lower B) comprise 20.773% or 4.3 million households; Upper middle but not rich (Upper B) comprises 1.729% or 358,000 households; Rich (A) comprises 0.691% or 143,000 households.
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Dacanay, J., Araneta, M., Ruiz, M.A.L. (2022). Virtues-Practices-Goods-Institutions Framework, the Market Economy, and Virtue Ethics. In: Ogunyemi, K., Ogunyemi, O., Okoye, E. (eds) Humanistic Perspectives in Hospitality and Tourism, Volume 1. Humanism in Business Series. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-95671-4_4
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