Abstract
Superior Product Quality is generally considered a competitive advantage. Yet literature on quality improvement and new product development have recognized the existence of impediments in the successful practice and implementation of Quality Improvement. In an uncertain and highly competitive business environment, it is not uncommon for organizations to pass on Quality Improvement tasks to supply chain partners. This is often the case in the manufacturing supply chain with powerful OEMs (Original Equipment Manufacturers). We seek to determine whether such “Quality Improvement Pressure” is conducive to good Supplier-OEM Relationships and how this compares with price pressure exerted similarly by OEMs. Overall supplier-OEM relationship is specified as the final dependent variable. Recognizing the role of a set of relationship constructs in influencing overall supplier-manufacturer interactions, communication and information sharing is posited as a crucial variable in enabling good supplier-(OEM) relationship. Commitment by the OEM reflected in the help and assistance provided to the supplier in meeting price targets and willingness to work together are essential for the success of the relationship. Successful profit partnership, a logical outcome of inter-organizational trust is considered a reflection of a high degree of sophistication in cooperation. The specified model has two exogenous variables – one representing price pressure and the other representing pressure to improve quality. After following a multi-stage scale development procedure, data were collected from suppliers in the automotive light vehicles industry and the electronics industry and were analyzed using structural equation modeling. The results of this research advance the understanding of B2B relationship management by demonstrating that OEM pressure to improve quality can coexist with good supplier-OEM relationship. The influence of pressure to improve quality on supplier-OEM relationship takes place through a set of moderating variables which are within the control of management. Unlike price pressure which may be treated by some suppliers as adversarial, pressure to improve quality is likely to be viewed by suppliers more favorably. Analysis shows differences in the impacts of the two initial variables on the outcome variable. Quality Improvement pressure has substantially more positive links with the intermediate relational variables as well as the dependent variable than has price pressure.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2022 The Author(s), under exclusive license to Springer Nature Switzerland AG
About this paper
Cite this paper
Pisharodi, R.M., Parameswaran, R. (2022). Relationship Impact of Pressure on Suppliers to Improve Quality: An Abstract. In: Allen, J., Jochims, B., Wu, S. (eds) Celebrating the Past and Future of Marketing and Discovery with Social Impact. AMSAC-WC 2021. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-030-95346-1_187
Download citation
DOI: https://doi.org/10.1007/978-3-030-95346-1_187
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-95345-4
Online ISBN: 978-3-030-95346-1
eBook Packages: Business and ManagementBusiness and Management (R0)