Abstract
Journalism is evolving rapidly, and as a result the future of journalism is remarkably unpredictable. It is especially so in terms of news media’s relationship with its audiences, and that relationship is constitutive of journalism and vital to news media. Without an audience, journalism is moot. Without audiences willing to trust in and pay for journalism, news media have neither legitimacy nor means to survive. The current process of reconfiguration in the audience–news media relationship has many roots: changes in the global economy, audience preferences and habits, and perhaps also the natural evolution of journalism itself. However, we argue most of these changes can be traced back to the widespread diffusion of new technologies. Namely, digitalization, the advent of the internet and the World Wide Web, high-speed wireless data transfer, mobile devices, cloud computing and algorithms making use of these newly created wellsprings of data are the cornerstones upon which our current media system rests. This technological development has impacted how, on one hand, audiences navigate, access and interact with news media; and how news media monitors, understands, reaches and monetizes its audiences on the other.
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Manninen, V.J.E., Niemi, M.K., Ridge-Newman, A. (2022). Introduction. In: Manninen, V.J.E., Niemi, M.K., Ridge-Newman, A. (eds) Futures of Journalism. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-95073-6_1
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